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Virtual Masterclass: Learn to Inspire Action through Purposeful Storytelling

15 November 2021 To 17 November 2021
Deadline: 13 November 2021
Virtual Masterclass: Learn to Inspire Action through Purposeful Storytelling

The Context:

Organizations of all nature and across all domains have realized the crucial role that communication plays in achieving their goals and realizing their vision and mission. Over a period of time as the communication eco-system is becoming more complex, newer ways of engaging the audiences are being worked and researched upon. One such communication tool is storytelling which is found to be effective in both internal and external communication. Research and anecdotal evidence continue to reveal that authentic stories (when narrated well) get results that other means of communication do not. 


The Masterclass:

The current 6-hour hands-on workshop has been designed to develop skills for building stories and using them to deliver messages that affect audiences and shape attitudes for social change. 


This module on Purposeful Storytelling offers an interactive program that highlights the power of purposeful storytelling in multiple situations; leading, teaching, persuading, selling, influencing, etc. 


Learning Outcomes: 

At the close of the module participants would be able to; 


• Identify the elements of communication and their integration in a story. 

• Capitalise on the science behind powerful storytelling. 

• Use goal-oriented stories for different purposes in professional contexts. 

• Develop two separate stories for specific purposes and specific audiences. 


Module Details: 

Session 1: Step into the World of Storytelling

• Persuasive communication

• Story as a catalyst to Persuasive communication 

• The science behind storytelling 

• Components of a purposeful story 


Session 2: Explore the Art of Storytelling  

• Examining stories that inspire action 

• Goal development - Using stories to enhance your brand differentiation 

• Why you should strive to be more authentic 


Session 3: Lab work- Develop Your Stories

• Hands-on exercise on story building and telling 



Lectures, videos, case studies, and in-class hands-on lab work


Key Insights:

• Learn the science between storytelling

• Adaptability of storytelling to the social sector 

• Make your own story 


Who should Attend? 

• Professionals from the Not-for-profit sector

• Corporate or CSR heads

• Individual consultants

• Students and academicians


Certificate of Participation:

Participants will receive an e-certificate from CDMC- MICA and Impact Academy for their participation and completion of 6 hrs. of the masterclass.


Masterclass Fee:

Early Bird: INR 4,500 +18% GST (till 28th October 2021)

Standard: INR 5.500 +18% GST (from 29th October onwards)

Registration Deadline: 12th November 2021 (subject to availability of seats)


Registration Process (Limited Seats):

Online Payment 

Please click here https://rzp.io/l/bu6NleUVx for the registration page and online payment.


NEFT/ Bank Transfer


Download the offline form from here https://bit.ly/3kkl4lj and fill in your details. Once completed please send the same along with the payment receipt to somya@csrbox.org



Bank Details for Payment Transfer:


Account Name: Renalysis Consultants Pvt Ltd.

Bank Name: HDFC Bank Ltd

Branch: Shikohpur (Haryana)

Account Type: Current Account

Bank Account Number: 50200008642388




Somya Trivedi 


Mobile: 8130050215 


For any immediate escalations or to know more about Impact Academy, please feel free to write to somya@csrbox.org


Terms & Conditions:

1. Registration fee is non-refundable; however, the nominee’s name can be changed.

2. Once you submit the registration form along with the payment (online), you will receive the confirmation email within 2 working days. You will receive the details to access the online masterclass along with reading material latest by 13th November 2021. 

3. Session recordings will not be shared.


To download the brochure, click here

To register, click here


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