BMC & ICICI Bank Collaborate for the Well-being of Children, Bringing Water Purification Anganwadis

By auther pic. CSRBOX

February 16, 2024

BMC & ICICI Bank Collaborate for the Well-being of Children, Bringing Water Purification  Anganwadis


In a noteworthy child welfare initiative, the Bhubaneswar Municipal Corporation (BMC) has equipped 273 Anganwadi centers in its jurisdiction with water purifiers. This essential amenity will also be provided to remaining Anganwadi centers soon, as confirmed by BMC authorities. The water purifier procurement and installation was made possible by utilizing the Corporate Social Responsibility (CSR) funds of ICICI Bank.

Inaugural Ceremony Highlights Joint Mission

The official handover ceremony held at BMC headquarters symbolized the collaborative effort between the municipal governance body and India's leading private bank.


The event brought together key stakeholders - BMC Mayor Sulochana Das, Standing Committee Chairman Biranchi Narayana Mahasupakara, Commissioner Vijay Amruta Kulange, Additional Commissioner Suryawanshi Mayur Vikash, Deputy Commissioner Priyabrata Padhi, corporators, senior BMC officials, ICICI Bank AGMO Amiya Kumar Nayak, Chief Manager Shanti Bardhan Das, Panchanan Das, CDPOs and Anganwadi workers.


Addressing the audience, Mayor Sulochana Das stated that providing children access to clean drinking water is essential in nurturing their health and well-being. She expressed gratitude to ICICI Bank for promptly acting on BMC's request and highlighted the bank's bank's 5-year maintenance commitment for the water purifiers.


Additionally, Mayor Das indicated that upcoming plans are underway for constructing pucca Anganwadi center houses in each BMC ward, aligned with the Odisha Government's development agenda for child welfare.


BMC Commissioner Vijay Amruta Kulange also focused on the collective responsibility towards community participation signified by CSR funds, regardless of rural or urban contexts. His emphasis highlights that the partnership's purpose goes beyond material contribution towards enabling social equity.

Critical Need Fulfilled with Long-Term Gains

Odisha currently has over 51,000 Anganwadi centers operational. They form crucial hubs for childcare support to low-income communities across rural pockets and tier 2-3 cities. However, many centers need more infrastructure around basic amenities access.


This is where the collaborative effort between BMC and ICICI Bank plugs a significant gap through water purifier installation across 273 Anganwadi centers managed by the municipal body. The provision benefits over 15,000 children enrolled at these locations with a purified, safe drinking water supply daily.


Without water purification, children were at high risk of contracting water-borne illnesses within their formative years. Access to clean water leads to stronger overall immunity and physical development by eliminating this risk significantly. In line with Odisha's focus on public healthcare and child nutrition, this enables future economic growth unhindered by recurring healthcare costs.


The broader outlook also highlights why accessibility to clean drinking water forms a fundamental guideline for childcare institutions by India's Ministry of Women and Child Development. Alongside ICICI Bank's capabilities on funding and execution, BMC fulfills this Directive through extensive geographic coverage of Anganwadis within its operational jurisdiction in Bhubaneswar.

Impact Created

The primary beneficiary group comprising over 15,000 children secured against water-borne infection risks that hinder developmental milestones related to health, growth, and learning abilities. Aligns with Odisha government schemes like Mamata, Poshan 2.0, etc, which symbolically echo the purpose of nurturing child health and institutional support for mothers.


Key dependence of weaker socio-economic groups on Anganwadi centers for child support translates into a better quality of life, avoiding loss of livelihood from child health expenditures. Lower disease burden from assured safe water availability eases pressure on overstretched public healthcare infrastructure across urban and rural regions.


Eliminates daily effort and concern towards arranging purified drinking water for children. Allows more mindshare towards delivering quality child development services. Meeting essential infrastructure gaps through CSR partnerships enables refocusing state welfare budgets on other human development programs.

Sustained Support Structure

A vital aspect of this initiative's impact is ICICI Bank's dedicated equipment maintenance support across all water purifier units for five years. This will upkeep the initial gains over an adequate period for children's longitudinal development.


The bank has relayed that in due course, it could consider further scaling this initiative to benefit Anganwadi Centers across other BMC wards or even state-wide. Continued access alongside conscientious usage and localized maintenance would determine such decisions.


Besides clean water availability, the collaborative effort opens possibilities for ICICI Bank and other corporations to jointly address other deficiencies at Anganwadi Centers and inhibit child welfare with the state government bodies. Whether healthcare supplies, building repairs, learning equipment, or community engagement programs - a range of areas can maximize positive impact.

Broader Implications at the State and National Level

The ICICI Bank-BMC partnership and its mutually aligned focus on child welfare has broader implications from Odisha to national-level discourse concerning India's early child development landscape.


It highlights the potential for utilizing corporate strengths on funding, execution, and sustained effort aligned to public administrative reach across states, which shape early childhood experiences for vulnerable communities.

The success of such collaborations can lead the way for more child-centric investments by India Inc. using mandated CSR expenditure avenues. Areas that need urgent policy and execution focus include improving Anganwadi infrastructure, training Anganwadi workers, and boosting the overall quality of pre-school education.


The CSR partnership also spotlights the BJP-led state government's intent to improve last-mile connectivity to welfare schemes via collaboration with India's leading private banks and corporations.


Enabling startups focused on child healthcare will also gain immensely if such corporation-government partnerships grow. Resources available can aid their solutions to reach a grassroots populace relied upon by young mothers from underprivileged households.


Nationally, such cross-sector cooperation aligns with NITI Aayog's 3-year Action Agenda goal. It emphasizes coordinated private-public participation and a decentralized approach for targeted human development efforts.


This collaborative template can also further Central government schemes like the National Nutrition Mission, which manages Anganwadi services, or the Ministry of Minority Affairs pilot project for boosting preschool education among minority communities.

Towards the Future

The BMC-ICICI Bank partnership sets the stage for a much larger movement - where responsible corporations join hands with state welfare machinery to bridge developmental gaps efficiently.


ICICI Bank's contribution goes beyond just 273 water purifiers supplied, highlighting the immense positive change corporates can drive if business goals align with social upliftment efforts. When public and private sector capabilities consolidate towards common goals of furthering community-first outcomes, it ushers in more inclusive, tangible social impact at scale.

Also Read: Nurturing Dreams: Kolkata Couple's Vision for India's First Autism Center Township


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