CREDAI CSR Foundation: Sustainability Through Real Estate

By auther pic. Smita Singh

October 19, 2020

CREDAI CSR Foundation: Sustainability Through Real Estate

Labour attending on-site skill enhancement class organised by CREDAI

Confederation of Real Estate Developers’ Association of India (CREDAI) is the apex body of private real estate developers of India to pursue the cause of housing and habitat providers. It was established in 1999. This nonprofit company advocates the notion of being a preferred platform for a national discourse on housing and habitat. CREDAI is an umbrella network for sharing knowledge about contemporary progressions in technology, latest industry data and industrial benchmarks with its members. As per statistics, there are more than 12,500 member developers under CREDAI across 2015 cities in 23 states.


Set up on May 18, 2015, CREDAI CSR Foundation (CCF) is meant to be the corporate social responsibility arm of CREDAI. The CSR wing of CREDAI aims to commit to the preparation of developing and executing the social welfare and development schemes. They strive towards implementing solutions for the issues with socio-environmental relevance in the construction sector. CCF is working towards upskilling more than 15,000 youth and construction workers. They are actively working for environmental stability. Green building certification, tree plantation drives and solid waste management are some of the initiatives taken up by the CCF in collaboration with other member developers. The CCF does not back off from assisting in repair and rehabilitation in times of natural calamities as a part of fulfilling their societal responsibilities.


CCF believes in sustainability and works towards the betterment of some of the most marginalised communities in India.Most of the construction workers who move from rural areas to cities in search of work, end up suffering from lack of basic health, hygiene and literacy on the mercy of contractors who ensure no financial and social security for them.


Construction workers often lack formal training and adequate skills required for their job. Most of them are not aware of the concept of entitlement and its importance.Achieving social security is a herculean task for the workers as there are many precursors for it.Financial insecurity which comes as a consequence of job insecurity.Construction works are generally hazardous. Safety in the workspace is not enforced even if it is promised. In such an environment, workers are prone to be vulnerable to injuries and occupational diseases.


CCF doeson-site training for recognising prior and existing skills and polishing them. The duration of this training is 4 weeks. This training is curated by mixing classroom and on the job training based on National Occupational Standards (NOS) and Qualification Packs (QP) of NSDC aligned for industrial jobs. Soft skills, health, hygiene and safety of the labourers will be focused on. An assessment test is conducted before allotting this training to know the existing skills and standards of the workers.Off-Site training for vocational training and placement to ensure job security. The duration of this training is 45 days and it is a combination of classroom and practical training. This training includes courses on plumbing, electrical work and fabrication. Trainees get to explore the opportunities in entrepreneurship and placements.


Solid waste management, Awareness programs for the residents, Segregation of waste at the sources, Gathering and processing wet waste and proper recycling of dry waste, Minimal to zero disposal in the landfill sites, Tree plantation drives, Water conservation, Promotion of Green Building Certification are some of the few examples of Environmental sustainability initiatives.


Relief and rehabilitation initiatives of CCF has been many. The Kerala floods in August 2018 in Kerala severely affected millions of people. CCF undertook a massive disaster management response through relief material supply worth 1.2 Cr INR, a monetary contribution worth 8.22 Cr INR and repair and reconstruction of residences in some of the worst affected areas in the state.When cyclone Fani hit Orissa and made the lives of the people devastating, CCF rendered substantive aid by contributing materials required for construction such as rooftop metal sheets and solar lamps with multiple facilities. Permanent and sustainable solutions to construction problems faced by those who are the most vulnerable to floods were offered.Shelters and residents were offered to the families of Pulwama Attack Martyrs across 15 states to extend solidarity towards the Armed Forces. CREDAI identified 30 homes located in the hometowns or states of the CRPF personnel for allotment.


CREDAI is partnered with Government of India, National Skill Development Corporation, Construction Skill Development Council of India and PNB Housing. Partnership with CREDAI offers great opportunities for companies such as upskilling the workforce to attain better efficiency and improved quality of work. Partnership with CCF has various openings on the plate as well, such as killing, vocational training, waste management and ensuring sustainability in real estate.


CCF is beneficial for the workers on higher degrees. Enhancement of skills paves the way to increase in wages. This will, in turn, assure the financial security of the labourers. The soft skill training provided by CCF makes the quality of the workers’ lives better. They communicate better and become aware of their possible entitlements and rights. Through these training and programs, the workforce showcases better productivity which leads to considerably reduced wastage at construction sites as well. This makes sustainability through real estate possible.


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Smita currently finished her masters from Economics Major. Being an introvert personality, writing suits best to her. She has vivid experience in the content area from writing research papers to writing content for various websites, blogs & stories. Smita has worked for a Patna based digital marketing company named DigiwaleBabu.


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