H&M India is empowering women with knowledge and skills for sustainable Livelihoods
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H&M India is empowering women with knowledge and skills for sustainable Livelihoods

By auther pic. CSRBOX

November 19, 2019

H&M India is empowering women with knowledge and skills for sustainable Livelihoods

Listening to Voices from the field

Women empowerment can be achieved if women and men both enjoy the same rights and opportunities across all sectors.  When women enjoy financial independence, they not only feel empowered to fight for their rights, but they also resonate with others to achieve the same goal. We cannot refute the claim that to achieve gender equality and sustainable development in low and middle-income countries, it is imperative to work on women’s economic empowerment. Women are key contributors to economies as they produce food through participating in agriculture activities, manage natural resources, take care of children and the elderly at home,and as entrepreneurs and employees in businesses. They contribute significantly to building the resilience of communities to climate change and disaster. Only 32 percent of India’s workforce is female, and moreover, there is a gender-based difference in wages with women earning 30 percent less than men on average (Niti Aayog report, 2018). With the advent of the Pradhan Mantri Kaushal Vikas Yojana(Prime Minister Skills Development Program) and START-UP programs, there has been an enhancement in entrepreneurial skills and economic opportunities for the marginalized sections of the society. However, most of the start-ups are male-dominated, and only six percent of all start-ups are run by women.

 

To educate and equip women with knowledge and skills for improved employment opportunities and economic independence in North West Delhi, H&M India and MAMTA decided to address issues like, limited exposure outside home, lack of vocational skills, poor decision-making abilities, financial illiteracy & non-financial control in the family, poor health and poor entrepreneurial support.

 

H&M India has partnered with NGO MAMTA to empower 3000 women with knowledge and skills to create sustainable livelihoods. A Sustainable Livelihood Program through generating employment opportunities for women and girls (18-35 years) belonging to poor households and moving highly vulnerable populations toward economic stability will be implemented in Sultanpuri. Apart from facilitating the enrolment of women and girls in various vocational courses, the project strives to impart life skills education, financial literacy, and conduct pre-placement workshops. The project targets to transform the lives of 3000 women and girls (18-35 years) in the Sultanpuri area of West Delhi by 2020. A team of 7-women (catalysts of change) will drive the mission of transformation in the next 12-months.

 

Women and Girls shares their dreams and barriers to achieve them

 

With the help of this intervention, the project will be building social and life skills of women so that women are socially and economically empowered, they become catalysts of change –not just in their own lives, but also in their families and communities. These skilled and educated women can confront and overcome moments of stress and crisis and are able to maintain or even improve current and future skills and assets.

 

The young women from Sultanpuri area will be imparted education on savings, investments, internet banking, which will provide poor women,  knowledge and skills so that they excel as professionals and entrepreneurs, and earn a “livelihood with dignity” in jobs and markets that had traditionally been closed to them.

 

 

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