Hindalco Industries’ Quality Education impacted the rural masses

By auther pic. CSRBOX

January 5, 2021

Hindalco Industries’ Quality Education impacted the rural masses

Hindalco Industries

Mahan Aluminium, an integrated aluminium smelting complex located in Madhya Pradesh is focussed on the overall development of the society apart from churning out great project turnovers. Corporate Social Responsibility initiatives at Hindalco Mahan has been instrumental in the upliftment of 51,406 villagers spread across 17 villages in Singrauli District under the Aditya Birla Centre for Community Initiatives in the following areas like Education, Livelihood, Infrastructure, Health and Social Causes. 


The problem of providing quality education equitably to all the classes of the population and enhancing the employment scalability of the youth was quite severe in the rural areas. Hence, Hindalco Industries Limited launched a programme in 2014 to target about 11,500 people covering 19 gram panchayats in Madhya Pradesh under CSR initiatives.


Identified problem areas and strategies devised for a solution


This programme aimed at providing quality education in the rural households to increase the literacy level, thereby improving the existing standard of the student to a higher grade. Lack of suitable resources, technology and adequate pay to the facilitators are few of the major reasons for the poor quality of education here.


The stakeholders aimed at helping the economically backward parents with free tutorials and promote computer literacy thereby introducing innovative teaching methodologies. This fostered the company to devise few important strategies namely, establishment of educational institutions and collaborations with them along with supplementing efforts of the Government in primary education. Since a majority of the Indian population resides in these rural areas, it is very crucial to pay heed to their overall development and hence improve the education standards at the preschool, lower, middle and upper school levels. 


A detailed research is done on the health indicators, literacy levels, poverty line and infrastructure to understand the village’s requirement in terms of their infrastructure like buildings, toilets, teaching standards and other educational facilities like library, books, career counselling, facilitation of drinking water etc.


Programme Implementation


Hindalco’s team along with the Government conducted the need assessment in the village schools and concluded that lack of proper training and expertise of the teachers was a major concern. Funding of several remedial measures and micro planning with villagers were done by the Hindalco Mahan employees. Community engagement was inevitable from the project conceptualization phase and they discussed and collectively decided on the means to meet the resource cost, how the project would be maintained and sustained, who would be the project beneficiaries etc. So the funding company Hindalco undertook this work in five different categories namely, 

  • Pre-school education: Developing and strengthening Government Anganwadis, which were considered as the rural child care centre.

  • School Education Programme: Aimed at enrolment awareness programmes, improving teaching methods, organizing competitions and cultural events etc.

  • Launch of Education Support Programmes: Facilitating computer and adult education, career counselling, where meting out scholarships and reducing drop-out ratio were the ultimate objectives

  • Vocational and technical education: Promoting skill based individual training programme

  • Improvisation in school infrastructure: Renovation and maintenance of building and civil structures, school sanitation and drinking water availability along with school amenities and fixtures were very important.

  • Monitoring and Evaluation of the Programme


    Once the data was gathered and implementation phase was set, a rolling 1-year or 5-year plan was formulated to measure the holistic development of the masses. All the projects were monitored against the targets and budgets to estimate the project impact and thereby plan the road ahead. Regular discussions with parents, teachers, students and the community revealed that if the planned projects were moving in the right direction and if there were any hindrances to achieving the desired outputs. 


    Reporting and organizational learning were quite important in assessing the monitoring and evaluation phase of the programme, every quarter. Indicators like the literacy rate, enrolment rate, drop-out rate, results, attendance etc. were used by the officials from the Panchayat, education and health department, school management committee and village development committees. The budget allocated for this project in 2018-19 was approximately INR 22.85 lakhs to create a better and sustainable way of life, thereby raising the country’s Human Development Index (HDI).


    The Impact created on Human Lives


    Community intervention along with Government mobilization of several schemes relating to the right to education, scholarships, girls’ literacy, mid-day meals etc. has been instrumental in motivating the masses for higher studies with Mahan Jyoti scholarship, while reducing the number of drop-outs due to various awareness programmes and door to door visits. Local youths have been employed through several CSR programmes as there is an increase in computer literacy rates among both the genders. Students have shown a remarkable improvement in their approach to learning with proper career guidance sessions, thereby securing 60-70% marks. The major objectives of Quality education coupled with good health and gender equality have been achieved by several innovations in infrastructure and technology, which has reduced inequalities in the long run.



    As few villages’ success stories were witnessed by the rest, the quality education project that was initially started in twelve panchayats were expanded to seven more successfully, keeping in mind their similar requirements, thereby creating a positive impact on thousands of lives. Hence a smart partnership with the communities like the Gram Panchayat and the Corporates ensured the financial and moral sustainability of the project, amidst regular supervision.



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    Impact-Story is a series on development and CSR interventions leading to some impacts on the ground. If you have a project, innovation or intervention that has changed the lives of a few people or a community, please share a brief note at shilpi@csrbox.org. Our Team will get back to you after validating the information for a detailed coverage.

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