In Rural India, Increased Access to Healthcare Improves the Lives of 6000+ Women

By auther pic. Roshini Muthukumar

June 2, 2022

In Rural India, Increased Access to Healthcare Improves the Lives of 6000+ Women


India is a densely populated country with a population of more than 1.38 billion people. Of the total, over 500 million reside in rural and remote areas. That is 65% of the country!

For the people living in these areas, life is not the same as their counterparts in urban areas. There is limited access to everything ranging from education, livelihood opportunities, and healthcare. 

Primary Healthcare Centers (PHCs) are the first-access points for medical treatment. Across India, there are over 24,000 PHCs. However, most people, especially women and children, are unable to receive quality care. 

The World Health Organization (WHO) states that out of 5 million maternal deaths that occur across the world, over 1 million happen in India. A Lancet Maternal Health report describes maternal health care across rural pockets as “Too Little, Too Late”. 

The key reasons for poor maternal healthcare revolve around – low literacy rates, low awareness about healthy pregnancies and deliveries, and poor access to healthcare services and service delivery. 

Introducing RMNCH+A

To tackle this alarming situation, the Government of India introduced many policies, laws, and reliefs for women and children. 

One such government policy was the Reproductive Maternal Newborn Child, plus Adolescent Health (RMNCH+A). It aims to provide relief for expecting mothers, improve access to healthcare facilities and more. But, it was not implemented across all the villages. 

What is RMNCH+A?

The RMNCH+A is a strong platform that delivers healthcare services across various communities through multiple healthcare providers. It was launched in 2013 by the Ministry of Health & Family Welfare to reduce maternal and child morbidity and mortality.

It addresses the major causes of mortality among women and children as well as the delays in accessing healthcare services.

But to successfully implement this scheme in remote corners, a public-private partnership with strong political will and improved management capacity is needed. 

Public Health Technologies Trust (PHTT), a New Delhi-based non-profit organization, is doing just that. They are implementing the RMNCH+A and dynamically changing the situation in rural areas. 

A spokesperson from the organization said that they are helping women and children obtain quality services through state-of-the-art diagnostic solutions and ecosystems, design tools, and cloud technology. 

Corporate intervention at Bhagalpur

PHTT is a well-recognized organization in the health-tech sector. They work with corporate firms, carry out Corporate Social Responsibility (CSR) activities and deliver quality health services to the people. 

They network with different organizations and follow a systematic procedure to achieve their goals and expected outcomes. PHTT implements the programs effectively, transparently, and systematically. The human resources deployed are qualified and trained in specific areas suited to program requirements. 

In 2015, intending to improve the public scheme access, PHTT joined hands with The Nand and Jeet Khemka Foundation and began working in three blocks of Bhagalpur district, Bihar – Shahkund, Kahalgaon & Pirpainti. 

First, they identified gaps in the delivery mechanism of healthcare services to women. Further, they worked on improving the delivery mechanism as well as increasing the accessibility to available services. 

Through Primary Healthcare Centers (PHCs), women and children could access instant diagnostics for Blood Pressure, Diabetes, BMI, and more. Pregnant women were given treatment in the comfort of their homes to avoid traveling long distances. 

Further, to ensure that good quality treatment was provided, the hospital staff were trained and empowered with easy-to-use diagnostic kits. Within two years, more than 6000 women were enrolled and 13,000 diagnostic tests were conducted. 

Apart from conducting tests and providing crucial care for women, awareness programs were conducted to educate them about healthy pregnancies. 

Recently, they have started implementing the program in the state of Maharashtra. 

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Roshini Muthukumar, a native of Chennai, started her career as a content writer but made a switch to journalism to pursue her passion. She has experience writing about human interest stories, innovative technology, entrepreneurs, research blogs, and more. Previously, Roshini has done internships with The Hindu, Metroplus and worked as a correspondent with The Better India.


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