Menstrual Hygiene Interventions in Rural Areas by Project Baala Benefits Over 3 Lakh Women

By auther pic. Roshini Muthukumar

August 16, 2022

Menstrual Hygiene Interventions in Rural Areas by Project Baala Benefits Over 3 Lakh Women

Project Baala

Lack of access to menstrual hygiene products and facilities: 

Menstruating women and girls in India often face challenges in accessing menstrual hygiene products due to several factors such as a lack of agency among girls and young women, unavailability of hygiene products, poverty, and social norms.

To ensure every woman has access to affordable and sustainable practices, Project Baala was launched. They are an innovative menstrual hygiene solutions provider that aims to disrupt the existing space of menstrual hygiene. 

The enterprise seeks to get rid of the relationship of donor-beneficiary, an otherwise existing equation in the social sector, and transform that into an organization-user experience, thereby eliminating dependency and empowering women to be independent.


Project Baala and its impact

Launched in 2016, Project Baala offers many different types of engagement models, each customized according to the focus community and the partner organization. They conduct awareness campaigns, engage employees, provide illustration handbooks & digital content and generate livelihood opportunities for women through innovative reusable sanitary pads.

They make an impact through a three-pronged intervention model: 

  1. Spreading awareness through menstrual hygiene workshops. 

  2. Distributing technically designed reusable sanitary napkins that can be used for up to 2 years. 

  3. Empowering women to access supplementary income through selling reusable sanitary napkins. 

To spread awareness on menstrual hygiene and to make sustainable period products accessible to girls in need, Project Baala partners with District Administrations, Corporates, Institutions, and NGOs.

In 2021, the organization worked along with the District Administration of Moga, Punjab, to implement a 20-day Menstrual Hygiene Management intervention. The intervention included 2 prongs- a series of menstrual hygiene workshops as well as distribution of Baala’s reusable sanitary napkin kits in Government Senior Secondary and High Schools. A total of 19,795 kits were distributed across 161 schools over 5 days. 

Similarly, 267 schools and 75,000 women and girls in Alwar District have benefitted from awareness campaigns, books, and reusable pads. Apart from this, Project Baala operates several such projects throughout the year. 

Project Baala believes in the power of partnership and thus forms collaborations and associations with several Corporates and institutions to disburse interventions at the school level, factory level, office level, district, and state level. Depending on the vision of the partner and the needs of the identified community, interventions are customised thereby ensuring sustainable outcomes. 

Since its inception, Project Baala has delivered interventions across the globe including in India, South Africa, Tanzania, and Nepal. The organisation has impacted over 350,000 girls and women, and distributed over 1 million sustainable period products, thereby preventing 91 million plastic pads from entering landfills. 


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Roshini Muthukumar, a native of Chennai, started her career as a content writer but made a switch to journalism to pursue her passion. She has experience writing about human interest stories, innovative technology, entrepreneurs, research blogs, and more. Previously, Roshini has done internships with The Hindu, Metroplus and worked as a correspondent with The Better India.


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