Delhi’s growing urban landscape is facing the challenge of waste management and maintaining cleanliness in public spaces. With its rapidly growing population and urbanization, the city has struggled to maintain consistent cleanliness habits, which leaves many areas plagued by improper waste disposal and unhygienic conditions. 

To combat this issue, Re Sustainability Limited (ReSL), along with its subsidiary Delhi Municipal Solid Waste Solutions Limited (DMSWSL), joined forces with the Municipal Corporation of Delhi (MCD) for the Swachhata Hi Seva (SHS) campaign. 

This all-encompassing movement was strategically designed to confront the problem by involving communities across five key zones in Delhi: Civil Line, Keshav Puram, Nerala, Rohoni, and City SP, under the empowering theme of “Swabhav Swachhata Sanskaar Swachhata.”

From educational initiatives like workshops, rallies, and street plays to practical actions such as cleanliness drives, blogging activities, and tree plantations, this campaign is a testament to our collective responsibility for cleaner, healthier public spaces. 

By promoting awareness, collaboration, and direct action, the Swacchtata Hi Seva campaign addressed immediate cleanliness concerns and inspired a cultural shift towards sustainable waste management. It brought informal waste collectors, schools, and residents together, which reflects ReSL’s commitment to driving meaningful environmental and social impact. 

Key Initiatives

Re Sustainability Limited (ReSL), through its subsidiary Delhi Municipal Solid Waste Solutions Limited (DMSWSL), has successfully promoted community cleanliness and environmental responsibility with the impactful execution of the Swachhata Hi Seva (SHS) campaign. 

This initiative, organized in collaboration with the Municipal Corporation of Delhi (MCD), has made significant strides in promoting a cultural shift towards cleaner and healthier living environments across multiple zones in Delhi, a feat we can all be proud of. 

Under the theme “ Swabhav Swachhata Sanskaar Swachhata”, the campaign actively engages citizens and communities, recognizing their integral role in the initiative's success. Through impactful activities, we aim to instill sustainable cleanliness habits and improve community participation, making each member feel valued and integral to the cause. 

Moreover, the SHS campaign emphasizes the significance of cleanliness and highlights the collective responsibility of citizens in maintaining public spaces. By organizing workshops, rallies, and interactive educational sessions, DMSWSL successfully mobilized local communities like schools and the Resident Welfare Association (RWA) to take active roles in cleanliness efforts. 

The campaign’s multifaceted approach, which includes tree plantation drives, cleanliness initiatives, and support for informal waste collectors, showcases ReSL’s commitment to creating a clean and more responsible society while laying the groundwork for a sustainable future. 

Implementation and Services

Implementation of the Swachhata Hi Seva campaign includes strategic planning and community involvement across five zones: Civil Lines, Keshav Puram, Rohini, City SP, and Narela. The Information, Education, and Communication (IEC) team of DMSWSL led varied initiatives, including seven cleanliness drives and tree plantation activities, which aim to foster a connection between cleanliness and environmental stewardship. 

Additionally, engaging local residents directly in these initiatives enabled hands-on participation and promoted a sense of ownership over public spaces. Targeted outreach efforts were made toward informal waste collectors via health check-ups and training sessions in 3 zones, identifying their vital role in the waste management ecosystem. 

Community education was a cornerstone aspect of this campaign’s approach. Workshops held with RWAs empowered local groups to take proactive steps in maintaining their neighborhoods. School programs introduced children to cleanliness concepts early on, leveraging creative formats like painting competitions and street plays to make the learning process more interactive. 

By combining educational outreach with practical clean-up efforts, the campaign effectively instills sustainable practices within communities. This approach ensures that the message of cleanliness resonates across demographics and leaves a lasting impact on participants' behaviors. 

In addition to educational and community engagement initiatives, the Swachhata Hi Seva campaign emphasized the significance of collective action through symbolic gestures and community-enabled events. Moreover, human chains formed in 2 zones served as robust visual representations of unity and shared commitment to cleanliness, inspiring residents to come together for a common cause. 

This campaign’s dynamic approach includes innovative activities like blogging drives, which combine physical fitness with litter collection, making cleaning enjoyable and rewarding. The involvement of Deputy Commissioners and Paralympic medalist Mr Sharad Kumar escalates the campaign’s impact and reach and motivates citizens to participate actively. 

The campaign has not only addressed immediate cleanliness challenges but also laid the groundwork for a sustained cultural shift towards environmental responsibility in Delhi. This success story should fill us all with hope and optimism for a cleaner, more responsible future. 

Impact Created

The Swachhata Hi Seva campaign has made an essential impact on community engagement and environmental awareness in Delhi. This initiative mobilized residents to actively participate in keeping their neighborhoods clean by organizing seven cleanliness drives and ten rallies. 

This hands-on approach improved the physical environment and fostered a sense of ownership among citizens regarding their public spaces. Workshops with Resident Welfare Associations (RWAs) further empowered communities by equipping them with knowledge and skills to sustain cleanliness efforts long after the campaign's conclusion.

Moreover, the campaign’s education components, like school workshops and interactive activities like painting competitions, successfully instilled values of cleanliness and environmental responsibility in younger generations. The involvement of notable figures like Deputy Commissioners and Paralympic medalists amplified the campaign’s reach and inspired broader participation.

As a result, ReSL’s commitment to sustainability has been reinforced, laying the foundation for ongoing community-driven initiatives that foster a cleaner and responsible society in Delhi. 

Way Forward

Looking ahead, Re Sustainability Limited aims to build upon the momentum generated by the Swachhata Hi Seva campaign by continuing to engage communities in sustainability initiatives. Their plans include expanding educational programs in schools and local communities to further instill values of cleanliness and environmental stewardship among younger generations.

By promoting partnerships with local organizations and stakeholders, ReSL will enhance its outreach efforts and ensure that cleanliness becomes an integral part of daily life in Delhi.

Moreover, ReSL is committed to implementing innovative waste management solutions that address the challenges of urban waste disposal. This includes investing in advanced technologies for waste processing and recycling and promoting tree plantation drives to enhance green cover in urban areas.

By integrating these practices into its operational framework, ReSL aims to create a sustainable ecosystem that not only addresses current waste management issues but also paves the way for a healthier environment for future generations.