TATA AIG- Promoting Rural Development through Model Village Program
TATA AIG- Promoting Rural Development through Model Village Program

By auther pic. CSRBOX

April 3, 2019

TATA AIG- Promoting Rural Development through Model Village Program

Organizing folk shows in each halmet of the village

Envisaged under ‘Transformation Initiative’ by TATA AIG with Centre for Microfinance (CmF), the nodal non-profit agency in Rajasthan, this #CSR program of Tata AIG is aimed towards developing a ‘Model Village’ by bringing about significant and sustainable changes in quality of life of the tribal community across 3 villages in Pali district, South Rajasthan. They had begun their interventions with 3000 tribals in December 2015 focusing towards income enhancement of farmers, increasing tribal women’s access to credit through formation of self-help groups & developing linkages with government schemes, providing facilities for safe drinking water and construction of household toilets and providing quality education services in rural schools of three villages in Rajasthan.


Kuran – a tribal village with 278 households , and a literacy rate of 23.7%. The major livelihood of the village stems from Rainfed agriculture, wage labor, and goat rearing. Before Tata AIG life intervened, the farmers cultivated the crops in traditional way by the broadcast method. A lot of difficulties were faced in trenching, weeding, etc. The produce was only sufficient for household consumption.



Majority of the households’ reared Goats for the living in the village of Kuran. A lot of animals died from foot and mouth disease. Only rich people were able to afford the veterinary doctors, but the poor household couldn’t, which led to the death of the Goats.


Hanja Devi, Resident of Kuran says, ‘Earlier, we did not have toilets at home. So we had to walk half a mile to defecate in open and if someone was sick, it was a challenge for us to take them for defecation, especially, at night.


Before the formation of SHGs, the villagers had to go to the Nana village (a nearby town) for getting loans from money lenders by mortgaging jewellery. In Aanganwadis, the Aanganwadi worker and the Sahayika used to sit idle most of the time as just a handful of children (4-5) came to Aanganwadi.


To sensitize the villagers, Centre for Microfinance organized an exposure visit to the model village ‘Piplantri’. The women from the hamlet were taken for a visit so that they witness the development first hand. After which a meeting was conducted of the ‘Model village development committee’ where it was decided that Kuran will also develop on the same lines as ‘Piplantri’ (Model village).


TATA AIG organized street plays where the villagers were taught about the importance of clean water, hygiene, and sanitation. The folk shows were organized in each hamlet of the village. TATA AIG and Panchayat jointly facilitated the construction of toilet and bathroom. Now the villagers do not worry about defecating in open.


Aanganwadi –

Now, the aanganwadi’s are much more functional than before. Regular Parent – Teacher Meeting (PTM) is organized , where they discuss the children’s progress about what they have learned and the scope for improvements. Children now learn through various activities and quality of education imparted is very good. Training and Capacity building of the school and Aanganwadi facilitation was undertaken. More than 40 children now attend the Aanganwadi regularly and their growth is apparent.


The school now has a toilet block with taps for washing hands, the library is full of books, flashcards, and kits due to which children are taking interest in their studies. Attendance has increased from 60-70 to 80-90 students.


Students have access to computers and are being taught how to use Microsoft Excel, Powerpoint, Paint, etc.


Improved Livestock Management Practices –

Vaccination and De-worming of goats is being done once every three months and medicines are given to them when required due to which mortality has been dramatically reduced. Goat mortality rate reduced by 24%.


After the formation of SHGs, goat rearing farmers were identified and were organized into GBLG (Goat Based Livelihoods Group). Handholding support is provided through community cadre i.e. Krishi Sakhi and Pashu Sakhis. Pashu Sakhis advice on how to keep the livestock healthy, how to feed them properly and how to maintain hygiene around the goats etc.


Community-Based Microfinance –

A revolving fund of Rs. 15,000 came in for the village as a grant from the government which motivated the villagers to apply for a bigger loan from the bank. SHG makes Rs. 10,912 available per family as credit. In the (Village Organization), committees like Bank (sub) committee, Social (sub) committee and repayment (sub) committee have been formed.


Sustainable Agriculture –

Tata AIG supported the villagers in agriculture by giving them technical support and training on maize, black gram as well as vegetable cultivation. The farmers were informed about the high economic returns on vegetable cultivation and developed a nursery for tomato, brinjal, and other vegetables.



As a result of TATA AIG’s CSR initiative –

·         203 Households benefited through improved agriculture practices.

·         246 Households benefited through community-based Microfinance.

·         100 Households adopted improved hygiene practices.

·         100 Households now earn Rs. 52,000 through livelihood activities.

·         335 children now receive quality education.


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