5 Digital Tools To Increase the Visibility of Your NGO

Technology allows organisations to reach out to audiences and spread awareness. Thanks to its constant positive transformation, it has become a tool that non-profit organisations use for sustainable development. 


By using various web application tools NGOs have begun to raise funds and achieve their goals. But various methods generate different impacts. The more people know about the good work being done, the more support the NGO will receive to create a larger impact. So it is necessary to be visible among grant-funding agencies, corporations, and the general public. 


Here are five tools you can use to increase visibility: 


1. Social media 

The target audience for most NGOs is donor agencies, corporates and the general public. The members in these groups are active on social media to stay connected professional and to be updated with the latest trends. To get the audience’s attention, you could share posts with motivational stories about people whose lives have changed with the NGO’s help. Or you could share their first-hand experience. 


Reports suggest that the use of captivating photos and short videos retain the user’s attention and encourage them to engage with the post by liking or commenting. Further, the posts get amplified when followers reshare them with their close circles. To increase the reach of your post, you can tag influencers and big organisations, add hashtags to posts, and use relevant captions with keywords.


By regularly sharing such content and engaging with followers you can spread the word about your mission. 


2. Crowdfunding platform 

Crowdfunding platforms connect NGOs directly with donors. They allow donors to find suitable causes that match their interests and provide a space for NGOs to showcase their mission. Unlike the traditional door-to-door fundraising, these platforms allow organisations to break geographical barriers and appeal to donors across the globe. 


First, the platform allows you to start a campaign in the form of documentaries, first-person appeals, or text-based stories. Then, this is shared on their website and social media handles to raise awareness along with a call-to-action and payment link. This helps donors who wish to support the cause to make online payments with ease. 


To strengthen their campaign, some crowd-funding platforms offer multimedia services for an extra charge. 



3. Email marketing 

Email marketing can help you stay on top and connect with benefactors. By sending emails to your audience, you can directly share the mission in a first-person manner. In the emails, you could share posters, a story, video, newsletters or anything to communicate the work done by the NGO. 


The advantages include:

  • A loyal donor base

  • Large reach 

  • More donations


    Emails are a great tool for fundraising. After reading or watching the work done by the NGO, those who relate to the cause can donate. Or they would share it among their peer groups.


    4. Brand participation

    Some e-commerce platforms allow NGOs to partner with them to amplify their mission or appeal for support. At the payment gateway, a small fee can be added to the bill as a donation.


    When customers check out, they can agree to pay or opt-out, if it does not interest them. If someone wishes to know more about the initiative, a brief about the NGO and the cause is explained. While some platforms have a fixed fee, others are flexible and donors can decide how much they wish to contribute. 


    As an NGO, you can benefit from this to gain more supporters and earn revenue. 


    5. Video campaigns 

    Videos are ruling the digital space. According to research, using videos in social media or emails increases the click rates, and boosts the visibility of an organisation. With every second person watching videos on their phones, a strong video campaign can make a big difference for your NGO.


    While making the video, it is important to inspire emotion from the viewers. This can be achieved by including real-life examples, first-person interviews, and other on-ground visuals. It increases the chances of them donating to your organisation. Otherwise, viewers will share the video among their circles to spread the word. 


    Apart from sharing it on social media, you can post it on a YouTube channel or share them through emails. 


    Roshini Muthukumar

    Roshini Muthukumar, a native of Chennai, started her career as a content writer but made a switch to journalism to pursue her passion. She has experience writing about human interest stories, innovative technology, entrepreneurs, research blogs, and more. Previously, Roshini has done internships with The Hindu, Metroplus and worked as a correspondent with The Better India.