5 Hacks To Improve an NGO’s Digital Presence

There are millions of non-profit organisations working across the world on various activities. This ranges from providing necessities, improving the quality of life for the underprivileged, to ensuring a stable future for youngsters through employment. However, drawing the audience’s attention to your work is tough.


Living in the digital age, having a digital presence is essential for any organisation. It is used to interact with the audience virtually, engage them in activities, and spread the word about the work you do. While organisations have a digital presence as websites, it does not helo to - reach out to new people, keep their interest in your work, and retain them as a donor. 


To overcome this and improve your digital presence, you can follow these five hacks: 


1. Build a social media page 

Despite the size of your organisation, a social media presence is vital for creating awareness. If you don’t have one - it is time to create one today! Most social media applications are free of cost, help to engage with the audience, connect with peers, and raise awareness about your organisation’s mission. 


Picking the right social media platform is also important. Every platform has different kinds of audiences, marketing tools and opportunities. While starting, it is important to stick with one or two applications. This helps to create a strong presence at one place first and then branch out to others.  


2. Optimise your content 

To ensure a smooth user experience, it is important to optimise the content you post online. This means, checking for spelling errors in captions or names. Editing pictures to ensure they are not blurry or cropped. Optimising videos helps to reduce the buffering or the time it takes to load and play.  


Remember that audience will not spend more than a few seconds on your page or your posts. So it is important to grab their attention immediately. 



3. Create a buzz 

Storytelling is also a great way to engage with citizens and create a buzz. By sharing articles, photos, videos or podcasts of on-ground activities, you can help the audience to relate to your NGO’s mission. The more they connect with the cause, the more likely they are to participate in volunteering activities, provide support, or share it with others.


You could also host campaigns, interactive talks, volunteering programs and more to get them more interested in your cause. 


4. Provide clear Call-To-Actions 


Any NGOs primary goal is to collect donations and scale up its missions. The donation call-to-action should be straightforward and noticeable on every page of the website. 


It’s important to make it easy for potential donors to find the donate option by placing it on the menu of your home page. Use clear, concise words, especially when you are requesting monetary donations. Phrases such as ‘Donate’ or ‘Donate Now’ are immediately understood. 


Ensuring a seamless donation process with multiple payment options will increase the odds of getting users to complete the payment. 


5. Promoting your page 


Many NGOs do not focus on a budget for marketing or promotional events. However, once in a while it is important to promote your page, posts, videos or campaigns to get viewed by a unique audience. Paid promotions help to spread the word faster. Some applications even offer marketing tools that allow you to target ideal candidates through demographics, behaviours and interests. 


Through paid promotions, you can make your content reach a wide audience and appeal to them to support your mission. To make promotions budget-friendly, NGOs can plan monthly or bi-monthly promotions and strategies accordingly. 


Roshini Muthukumar

Roshini Muthukumar, a native of Chennai, started her career as a content writer but made a switch to journalism to pursue her passion. She has experience writing about human interest stories, innovative technology, entrepreneurs, research blogs, and more. Previously, Roshini has done internships with The Hindu, Metroplus and worked as a correspondent with The Better India.