5 Virtual Fundraising Ideas To Increase Visibility Among Donors

Public donations are important for non-profit organizations. It helps them expand their mission, impact more people, and achieve social transformation. Public donations can be raised through several methods. However, being visible among your audience is vital to increase your chances of reaching your goal. 


When more people know about an NGO, they can relate to their mission and are more likely to make donations. So it is important to constantly engage your audience with the NGOs work to gain their support. 


With more NGOs creating an online presence for visibility, it is important to conduct virtual fundraising activities.If you're thinking about ideas that can boost an NGO's visibility, here are five: 


1. Crowdfunding 

One of the easiest ways to increase visibility and get donations for your NGO is through crowdfunding platforms. By taking advantage of the platform’s fundraising and social media tools, NGOs can bring their mission to a larger audience. 


On these platforms, you can create a campaign within a few minutes by sharing details about the work the NGO does, pictures, videos and other multimedia to attract an audience. You can also add links to your website and social media accounts. Some viewers may follow your pages to stay updated with the work even if they do not donate. 


2. Social media presence 

A social media presence is vital for creating awareness, reaching a wider audience, and getting more donations. If you don’t have one - it is time to create one today! 


Most social media applications are free of cost, help to engage with the audience, connect with peers, and raise awareness about your organisation’s mission. You can share timely information about work that is happening, upcoming events, or even raise requests for donations. 


Apart from the audience staying updated, it also prompts them to share your posts, pictures or videos with their peers. 



3. Fundraising sale 

Many NGOs conduct programs to teach handicrafts or other creative skills to empower communities. The products made by these people could be sold through online platforms, websites, or social media pages. The proceeds can be distributed to the artisans or can be used to fund future projects that benefit them.


The audience would not only find such an event interesting but would also get to know about the hardships these communities have overcome. This may prompt them to support your mission of empowering them. 


4. Fundraising through celebrities 

An NGO's mission or a fundraising event that is being conducted in the future can get more visibility if celebrities spread the word. Since they have a large audience it is easy to garner attention. Apart from this, when a celebrity raises awareness about a particular project, it enhances its credibility. 


5. Closed groups 

While the younger generation may be active on social media, the older generation is not the same. They prefer more direct communication which does not involve too much scrolling. 


To approach them, NGOs can create closed groups on Whatsapp, Facebook or Instagram. When regular updates are shared as direct messages, there is a higher possibility of your audience opening the post. Investing time in groups of similar-minded people increases the chances of them donating to your cause. 


Creating closed groups is necessary for sustained fundraising activities. 


Roshini Muthukumar

Roshini Muthukumar, a native of Chennai, started her career as a content writer but made a switch to journalism to pursue her passion. She has experience writing about human interest stories, innovative technology, entrepreneurs, research blogs, and more. Previously, Roshini has done internships with The Hindu, Metroplus and worked as a correspondent with The Better India.