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Looking To Shop or Gift this Festive Season? Choose this Luxury Hamper that Empowers & Inspires

As much as I love the ease of shopping online, I love supporting small businesses. Those purchases could help a parent stay home with their children, empower a marginalised community, or they could be supporting someone’s side hustle. I know that every single transaction is making someone’s day a little brighter! Some of these purchases even empower marginalised communities or help to keep alive traditional art forms. 

Companies, irrespective of their size, are known to give gifts to their employees and associates on special occasions like Christmas or Diwali. Usually, these gifts are given based on their utility or aesthetic appeal. But, if you’re looking for something new this year, why not choose something aesthetic, useful, and handmade by talented yet underserved women? 

This not only preserves a local art form but also provides a sustainable livelihood for women and increases their earnings by 400%. 

Keeping in mind the upcoming festive season, Anokha Dhaaga, Tata Power's flagship livelihood and entrepreneurship program for women, has launched a unique gift hamper. This gift box contains handmade sustainable products and is designed by renowned celebrity designer Nida Mahmood popularly known as the “Queen of Kitsch '', and BlessdBuy. 

Empowering women in rural India

Anokha Dhaaga, a livelihood programme for women was launched in 2015 as a part of Tata Power’s CSR Initiative. It was aimed at empowering women’s collectives (SHGs), increasing their household income, and promoting local handmade crafts. 

The intervention started with 16 women in Maval, Maharashtra who were trained in stitching, tailoring, other micro-enterprises like making baskets & herbal items. 

 

They manufactured garments, home & personal utilities, and traditional handicrafts, augmenting their household income. Along the way, they also promoted local talent and conserved traditional art. 

Women being trained in tailoring and stitching of masks.

To date, the initiative has benefitted over 1500 women across eight states in India namely Delhi, Maharashtra, Jharkhand, Madhya Pradesh, Rajasthan, Karnataka, Tamil Nadu, and Gujarat. 

Many of the SHG women have also begun working with national brands like Okhai, Indian Hotels, Amazon and others. The handmade items include home decor, masks, herbal items, personal accessories among others. 

To scale up and widen the customer reach of the enterprise, Tata Power launched a website named Saheli World to showcase the work of women. Customers can read about the work done and purchase products through the same. Tata Power also collaborated with Amazon India to tap into India’s online customer base. Through such measures, products made in remote corners of the country have reached across the globe.  

Rising to the challenge of the pandemic, Anokha Dhaaga members manufactured specialized, high-protection masks. Named the SHG-95 (trademarked), the masks are pure cotton with filter quality tested at accredited laboratories. Over 50,000 masks have been produced by Anokha Dhaaga members in the first phase of the project. At the same time, masks produced and distributed by BillionSocialMasks alliance partners crossed one lakh.  

Sustainable & luxurious 

 

Dhaaga’s recent launch, BlessdBox is in collaboration with celebrity designer Nida Mahmood is a unique gift box series that emphasizes inclusive designs and sustainably sourced materials. The endeavour behind this product is to upskill and empower marginalised communities by enabling them to participate in high-value markets & ecosystems. 

The curated set comes with a set of six luxurious tablemats, serviettes, coasters, and a safety mask stitched in cotton and canvas by Anokha Dhaaga women SHGs in Jamshedpur and New Delhi. It is priced at Rs 4,999 with a major portion of the proceeds going back to the women makers; as a part of the unique aspirational and fair trade model. Special rates can be offered for bulk purchases and customized orders.

For more details about the product or to place an order, click here or visit the website.

 

 

Author

Roshini Muthukumar

Roshini Muthukumar, a native of Chennai, started her career as a content writer but made a switch to journalism to pursue her passion. She has experience writing about human interest stories, innovative technology, entrepreneurs, research blogs, and more. Previously, Roshini has done internships with The Hindu, Metroplus and worked as a correspondent with The Better India.