KEI Industries launched ‘Jeevan Jyoti’ CSR programme to empower the society

KEI Wires and Cables had a humble beginning as a partnership firm way back in 1968. Over a period of 50 years, we have become a strong family, serving our customers in more than 45 countries.

Mr. Anil Gupta, MD and Chairman, KEI Industries LTD said that “While we grew in business, we also fulfilled our responsibilities towards the society. We did this through various CSR programs e.g.,Ghar Ki Jyoti, Janani Jyoti, ShikshaJyoti etc. Our sole objective has been to empower the individual; thereby creating a strong family and a stronger nation.”

Mrs. Archana Gupta, Director -KEI Industries Limited. Custodian of CSR activities at KEI said that “With the onset of Covid 19, a pall of gloom has descended on the entire mankind. Many lives were lost and as a result several families were shattered. Children of Socio-economic weaker section could not attend their regular classes in schools. Seeing our younger generation drifting aimlessly and sometimes moving into undesired territory in indeed disheartening. To address this issue, we have designed a comprehensive package- Jeevan Jyoti filled with education, entertainment and skill building, specifically for our Electrician brothers’ children of the age group of 8 – 20 yrs. For, it is rightly said, if we must do a long-term plan, we ought to educate our younger generation appropriately.”

Jeevan Jyoti has passed through the first two phases of Imagine and Invent and presents the third phase Implement to you through this it’s Jeevan Jyoti microsite. In this microsite, one can find not only edutainment activities which will help the kids excel in their studies, but a plethora of motivational talks on life building skills by acclaimed speakers. We have also showcased several Real-Life experiences to draw inspiration from.

In essence, Jeevan Jyoti will help a kid groom in life and spread its light for years to come. Afterall, KEI does not deal only with connecting wires, it believes in connecting lives too.

Prime objective of Jeevan Jyoti will be to make the Go Getter group (12-20 yrs.) skilled, by providing a plethora of resource materials pertaining to Technical Courses as well as Personality Development.
At the same time, Jeevan Jyoti will help identify the potential of Young Achievers (8-11 yrs.) through several fun activities and provide Educational Aids to nurture their Numerical Ability, Logical Reasoning, Vocabulary Building and Moral Values. These aids will help them excel in their academic pursuits.

By enrolling for Jeevan Jyoti kids can get various benefits.

1. Lifetime Access to KEI’s Jeevan Jyoti microsite- special platform created for electrician kids to learn and perform better not just academically, but also in life. Children of all age groups from 8 years to 20 years old can benefit from this. They will have access to activities and videos on Numerical Ability, Logical Reasoning, Vocabulary building, personality development, etc. On registration they can access this site through their registered mobile number.

2. Access to Jeevan Jyoti Facebook page that will have expert webinars, educational content on skill building, and contests with exciting prizes. One of the expert sessions planned on our Facebook page – Session by Amogh Lila Prabhu on How to remain calm and focused on adverse situations. Staying focused is one of the essential skills that ensures success in life, and we need to imbibe this skill right from childhood in our kids. This will be a great opportunity for the kids to learn from the master.

3. The kids will stand a chance to win a special educational hamper from KEI – A hamper to enlighten the young minds.

All these aids will help them excel in their academic pursuits and life in general.