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Health communication campaigns have made an important contribution to educating people about specific health issues, as well as influencing audiences to adopt healthier behaviors globally. They usually aim to reach large audiences and require considerable resources and organizational partnerships. Effective communication helps people learn protective measures to limit exposure to disease, busts myths, and allows administrations to advise healthcare workers about their rights, roles, and responsibilities. However, public health does not rely on effective communication only during the time of emergency. Health communication promotes behaviors and choices that can positively impact people’s general well-being and everyday lives.
The training program in Public Health Communication Campaign provides a comprehensive understanding of the health behavior change theories, best practices, and hands-on training on developing the communication campaign. The participants will develop the knowledge and skills required to engage the key stakeholders, design messages, channelize media mix and optimize campaigns to meet the communication objectives.
● Program Managers
● Community Health Workers
● Government
● CSR Teams
● Academicians
● Students
This wide-ranging program provides an interactive pedagogy, which includes
● Live online sessions
● Case study discussions
● Receive a certificate of completion from the best health-driven institute in India
● Networking opportunity with the facilitator and like-minded individuals
● Hands-on practice and practical exposure with the conceptual clarity
The program contains a comprehensive industry-oriented curriculum to make you equip you with the skills and knowledge required in the field of Public Health. Managed by experienced faculty and industry experts, this program will upgrade your skills in developing communication campaigns.
Day 1: Theoretical Concept
● Overview of health behavior change theories
● Stakeholder engagements
Day 2: Campaign Design
● Identifying communication objectives
● Selecting target audience
Day 3: Campaign Design
● Developing message strategies
● Disseminating campaign messages through media mix
Day 4: Campaign Evaluation
● Systematic research to evaluate campaign activities
● Monitoring and Evaluation
Day 5: Hands-on Training
● Develop a Public Health Communication Campaign
At the end of the program-
1. Participants will gain the tools and skills to design and implement their public health communication campaign
2. Synthesize the theoretical frameworks, health behavior change theories, and evidence behind health campaigns
3. Apply the design, implementation, promotion, and evaluation principles toward developing campaigns that address community-level health outcomes
Early Bird: INR 5,000 +18% GST (till 13th April 2022)
Standard: INR 6,000 +18% GST (from 14th April onwards)
Registration Deadline: 2nd May (subject to availability of the seats)
We are fully booked for this batch. To show interest and receive a notification for the next batch, please fill out this form.
In case of any queries, contact us at kanika@csrbox.org. You may also reach out to us at 9310307249.
Terms & Conditions as per brochure.