Digital Marketing for Social Sector Professionals

Date: 4th, 11th, 18th, 25th September 2021

Time: 2:30 PM - 5:30 PM

Context and Course:

When you think of your favorite brand what comes to your mind first? Their logo, the tagline, their social media presence, success stories or their impact numbers?

Online brand building has increasingly become popular because of the exposure it provides to organizations to reach a wider audience with different levels of interests and beliefs, thus attracting more eyeballs on their ongoing initiatives.It has largely taken over the conventional in-person marketing strategies. 22% of People are more likely to donate to a Branded Charity V/s a Non Branded Charity. Hence, reputation management has now more than ever become an area of concern for any public-facing organization. 

Understanding that online brand building comes with a lot of challenges intrinsic to the organizations, CSRBOX introduces an exclusive 1-month course on Digital Marketing for Social Sector Professionals that intends to tackle the bottlenecks of the digital marketing space.

The bespoke short-term course curated by Mr. Ashutosh Bharadwaj, Head of marketing at Kool Kanya Pvt. Ltd. will equip the participants with the essentials of digital marketing and will help organizations in crafting an exceptional marketing strategy for 2021 and beyond.

What you will learn?

• The fundamentals of digital marketing - from the basics to advance, specifically for the social sector

• Jargon free basic and advanced SEO - how to increase brand awareness and reputation by managing your brand search engine result page

• Understanding local SEO & branding opportunities + Google my business 

• Understand your customers / clients by doing keyword research

• Basics of online reputation management

• Website & web page structure & how to write website content in 2021

• Social media for the social sector

• Key digital marketing metrics & their application 

• How to run digital ads like a pro - Facebook/ Instagram ad manager & Instagram in app promotions

Bonus

Hands on activities

• Online reputation audit + GAP analysis - online brand building exercise

• SEO for wordpress sites - master the Yoast SEO tool

• Secrets to local SEO success - even without a website

• Keyword research technique that you should use all the time 

Whom is this course for?

1. NGO owners/proprietors 

Demystify how you can make digital work for your brand. Understand the online behavior of people, how they evaluate an organization and how you can earn their loyalty & trust.  

2. Communication Teams/ Marketing Heads

The online world is already cluttered. Techniques that worked a few years ago are now obsolete. If you really want to supercharge marketing, this course will teach you the fundamentals and then introduce you to advanced online marketing techniques.  

3. Professionals/ Students

This course is useful for anyone who wishes to explore the digital marketing space and take their brand to greater heights from the grounds up. 

Certificate

You will earn a certificate on completing all the modules and fulfilling the evaluation criteria of the online course on Digital Marketing for Social Sector Professionals. It will be sent to you on your registered e-mail ID within 20 working days of the course completion. 

What is the eligibility for the e-certificate?

Certificate will be awarded to participants who fulfil the following criteria-

• 75% attendance (must attend 3 out of 4 classes) 

• Participation in all activities and sub of all assignments

Fee and Registration

Early Bird: INR 5,500 (till 11th August)

Standard: INR 6,500 (from 12th August onwards)

Contact

Somya Trivedi

somya@csrbox.org

Mobile: 8130050215