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Using the P-Process for Social and Behavior Change

15 March 2023 To 15 March 2024
Deadline: 10 February 2024
Using the P-Process for Social and Behavior Change


This course is designed to provide the learners with a framework to guide the development of strategic communication programs. This is the P Process framework which was developed by Johns Hopkins Center for Communications Programs (CCP) in 1982 and thereafter continues to evolve and contribute to strengthening communication programs around the world. It provides a step-by-step roadmap that relies on evidence to inform the message and has a measurable impact on the audience. The course will guide the learners towards developing an understanding of the P Process, its five steps and sub-steps and its application to their ongoing programs. 

Who is the program for? 

  • Social and behavior change communication (SBCC) professionals
  • Professionals interested to learn about the art and science of SBCC
  • Representatives from UN agencies, 
  • Civil society
  • Government Departments
  • Funding Agencies 
  • Academicians
  • Students

Program Highlights:

  • Flexible and self-paced approach 
  • Application based modules with innovative concepts 
  • Course is being offered by experienced trainers at Center for Communication and Change – India 
  • Opportunity to earn a certificate upon completion
  • Anyone can join the course, a degree or experience in Development Communication is not necessary
  • Ready to use templates and relevant examples from public health and social development sector for nuanced understanding 

Expected learning outcomes for students:

  • Learn to identify the barriers to sustained behavior change among priority audience 
  • Gain a defined understanding of the five steps in the P Process 
  • Learn how to integrate SBC in their ongoing programs 


Early Bird Fees: INR 3000 + 18% GST (Till 13th March, 2023)

Standard Fees:  INR 3500 + 18% GST (13th June onwards)


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