In conversation with Mr. Marut Setia- Executive & Head, Education Solutions & Customer Engagement, GE Healthcare
In conversation with Mr. Marut Setia- Executive & Head, Education Solutions & Customer Engagement, GE Healthcare

By auther pic. CSRBOX

March 22, 2019

Marut is a seasoned healthcare professional with experience across developed and emerging markets. With exposure in financial management, audit & consulting through GE’s leadership programs like FMP and CAS Marut has earned a distinction of working across multiple GE business like Healthcare, power services, O&G and treasury. Over the last few years he has been a key driving force in expanding GE Healthcare’s capabilities across emerging markets in creating solutions around skill development. Starting the initiative as a part of GE Healthcare India in 2014, he has been able to establish 35+ institutes across 70 countries in Africa, ASEAN and South Asia. He has been a thought leader in developing innovative digital healthcare learning solutions (like AR, VR and gaming simulations) for the next generation of healthcare workforce. With his passion for education and innovation, he has been able to introduce transformational business models of education delivery that are helping thousands of people across developing countries realize their dream of having a meaningful career in the healthcare sector.


Talking about the Flagship CSR initiative, Mr. Setia says that the biggest initiative from the skill development point of view is the one done with Tata Trust where they skill high school graduates for different job roles in healthcare space and get them jobs in hospitals and diagnosis sector.


Currently, they have 42 institutes across 17 different states, they train 2,500 students every year who go through this programme; about 97% of them pass the program, which is third sector party skill council exams. And 80% of the students are placed in different job verticals at this point in time.


Addressing the Challenges involved, Mr. Setia suggested people think of skill development and education as a social cause and that takes away a lot from sustainability. If one wishes to create a sustainable skill development intervention, you have to look at it from the corporate perspective of how do you sustain and how do you scale, and that’s a prime reason as of why we have been able to scale up quickly in the last couple of years.


Another major challenge involved is ‘Aspiration from students’ standpoint’- said Mr. Setia. The job role that is created, the salary paid to the youth needs to be in line with the aspiration of the youth.


As long as these two are taken care of, which is to create a sustainable model based on the principle of co-operation and the fact that you’re able to provide the youth and the population something they can aspire to.


Commenting on how CSR has contributed to transforming Rural India, Mr. Setia pinpoints at the project done in collaboration with Tata Trust; creating a revolver loan for students which they can payback if and when they get a job, and the payback can be used to fund the next generation of students. If a fund like this can be created and sustain this fund, then there will be no need to rely on donor funding or CSR funding. While the motive behind it may be social, your business model does not have to be.


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