Last Updated:  23/04/2021

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Project Pitch By: HKM Charitable Foundation

 

Proposed Project Title


Support vulnerable, under-privileged families battling illness and hospitalized in public hospitals only

 

Thematic Area

Eradicating hunger, poverty and malnutrition, promoting health care, sanitation & safe drinking water

Sub Thematic Area

Hunger & Malnutrition

Project Synopsis

Public hospitals in Mumbai get patients from all over the country and are overburdened due to lack of resources, infrastructure and manpower. Most patient admitted in these hospitals are severely marginalized and belong to SEC-D&E with >80% having no medical insurance. To add to their woes, the bread-winner loses the livelihood being bed-ridden or taking care of the loved one. Now, with added burden of hospitalization, these families are pushed further into poverty. Akshaya Chaitanya is an initiative in partnership with 'Medical education and drug department', Maharashtra government to provide relief to these families by serving them a wholesome, hot meal free of cost. The aim is to ensure that accompanying family members are well fed to provide quality care and can save every penny for patient's well-being
 
 
 

Overview of the Proposed Project

Estimated Budget
INR 1.0 Cr - INR 5.0 Cr
Proposed Location
Mumbai, Hyderabad

Key Project Partners
Government,Companies,Municipal Corporation

Project Status
Active
 

Facts

Beneficiary Type (Primary): Women
Beneficiary Type (Secondary): Children
Estimated No. of Beneficiaries: 1000 and above Families
Status of Baseline Survey: Already Done
 
 
 

Proposed Project Description

The Backrground

Most patients hospitalized in Public hospitals in Mumbai belong to SEC-D and SEC-E. v25.8% and 17.1% of Urban Mumbai households come under SEC-D & SEC-E respectively. The annual income levels of these families as per a survey in 2015 published by ‘Statista research department’ is ranging from under 75K to a maximum of 3 lacs. These families own under 4 of 11 essential items on the survey list i.e. electricity connection, ceiling fan, LPG stove and colour TV only and don’t have a two / four wheeler, washing machine, personal computer etc. The education level of the chief earner in most cases ranges from being illiterate to at most higher or secondary education. And hell breaks loose when the only breadwinner in such marginalized family suffers from an illness that requires hospitalization. No prizes for guessing that such populace rushes to Government hospitals. Affordability takes precedence over anything else in their choice of hospital because > 80% of households do not have any medical insurance. Making ends meet becomes an uphill task with added burden towards daily commute and medicine. The average in-patient stay is over 7 days. It is long enough to get the family on its knees. You can imagine the trauma that a family goes through when attacked together with three strongest enemies in the form of poverty, illness and hunger.

 

There is an important scientific reason to serve these in-patient family members. In private hospitals, you pay for the hospital staff to take care of a patient. But, in the Government Hospitals it is the duty of the family member to keep the patient clean. They have to sometime clean the urine, vomit, blood, and saliva, most of the times with bare hand. They have to feed the patient, give a bath and also admit the medication as per the schedule to the patient. Don’t you think this family member is at a greater risk of catching infection? A hygienic, nutritious and stomach-full meals can give them the much needed immunity to fight such Hospital Acquired Infections (HAI). They serve such in-patient family members hoping that a meal in the day would be one thing less for them to worry about and they are best prepared to provide quality care to the patient. Additionally, they look forward to saving every penny for patient’s medicine. They sincerely believe that the financial capital of the country can provide for this help. As of now, they have MOUs in place with Medical education and drug department of Maharashtra Government for 4 hospitals.

 

Program Impact

  • They served >2Mn meals in 2020-21 in hyderabad in 17 public hospitals and now, we intend to enable the family members of patients hospitalized in 3431 beds of four hospitals in Mumbai to provide quality care to them
  • At 4000 meals a day, they expect to serve 1.46Mn meals annually in these four hospitals
  • At 80% bed occupancy and avg. length of stay at 7 days, they expect to support 1.43 lac unique families every year through these four hospitals

 

Brief Methodology

  • Meals are cooked at their centralized, hi-tech kitchen in Byculla, Mumbai licensed with FSSAI that complies with all quality and hygiene norms. Raw material and cooked food is inspected before serving to the beneficiaries.
  • Food is packed in heat insulated vessels and transported in distributions vans to be served in the hospitals with-in 2-3 hours of cooking. Their volunteers serve the identified beneficiaries at a fixed place and time in these hospitals.
 
 

Salient Features

  1. The program is built on Public-Private partnership; MOU with MEDD, Maharashtra government on one side and corporate/retail donors on the other
  2. They built capacity to feed 20000 meals a day to expand the program to cover all public hospitals in Mumbai
  3. The program supports the family at the most vulnerable time of their lives. All three enemies in form of poverty, hunger and illness have attacked the family. Any support at this juncture could go a long way to ensure they soon return to life with dignity.
 

About HKM Charitable Foundation

HKM Charitable foundation, a trust was instituted in May 2013 to expand the program to serve 3500+ daily in 17 public hospitals. Later, they expanded to reach to every underprivileged section in Hyderabad to feed 50,000 meals every day in collaboration with several corporate partners and local municipal authorities. They have been in service for over 9 years and served 130Mn+ meals across 200+ touch points supported by 4 hi-tech kitchens built and operational, so far.

 

Their Initiatives across the Country

  • Bhojana-amrita program, in collaboration with corporate partners, feeds 3500+ patient family members daily in 17 government hospitals of Hyderabad. They started with serving 85K meals in 2011-12 and served more than 2 million meals in 2020-21 and secured close to INR 220Mn in support till date from corporates.
  • Annapurna program, in collaboration with Municipal corporations across Telangana is serving a hot, nutritious meal at just ₹5/- to over 45,000 daily labourers, slum dwellers and migrants. The program was launched in 2014 with more than 1.4Mn meals from 21 canteens and has expanded to serve nearly 30Mn meals in 2020 from 179 canteens. Program has secured INR 1750Mn in support till date from government.
 
 

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