Last Updated:  07/10/2020

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Project Pitch By: Prayatna


Proposed Project Title

The Village Entrepreneurship Promotion Program (VEPP)


Thematic Area

Enterprise Development (Others)

Sub Thematic Area

Not Applicable

Project Synopsis

Prayatna will be working on the livelihood generation by investing in the skill set of the locally available talent, and utilisation of the skillset of reverse migrants. Under this project, we will be working in the Shikhar block in Mirzapur district for a time period of 2 years to develop a sustainable enterprise model. A survey was undertaken to identify the major vocations people are involved in the above-mentioned areas. Spices processing, milk production, and processing, Namkeen making, etc, are in high demand. Further, a detailed assessment will be undertaken in order to support them in setting up their enterprise by providing them with financial assistance, and technical support. The aim is to build a sustainable entrepreneurship model and help the community to become economically resilient by doubling the income of about 250 families across various vocations over two years.

Overview of the Proposed Project

Estimated Budget
INR 0.3 Cr - INR 0.6 Cr
Proposed Location
Mirzapur District

Key Project Partners
Gram Panchayat,Companies

Project Status


Beneficiary Type (Primary): Migrant labourers
Beneficiary Type (Secondary): Women
Estimated No. of Beneficiaries: 100 - 500 Individuals
Status of Baseline Survey: Already Done

Proposed Project Description

This project is based on the concept of engaging the local community, and artisans to establish enterprise, and at the same time utilising the skill set of migrants who have returned back to their respective villages. For this we have conducted a survey to identify the skill set of the local artisans and returned migrants. Based on our findings, we have come across with some vocations like agro processing, carpentry, leather objects, pottery etc. which are mentioned above which are in demand, and has a future prospect as well. Based on these vocations, we will engage artisans to setup cluster wherein we will try to engage returned migrants into their respective domains like manufacturing, supervising, packaging, branding, distribution, marketing etc. the process is explained below through the following diagram:


  • Identification of clusters: First step of this model being identification of the clusters of artisans and skilled reverse migrants. We have identified Shikhar block of Mirzapur district for this project.
  • Enterprise based Survey: After the selection of block we conducted the enterprise survey to check the supply side of the market and to identify the need of the vocation in the above mentioned blocks to set an enterprise.
  • Detailed community assessment: Based on the finding of the survey next step is to assess the community to engage them in order to help them in setting up of enterprise.
  • Financial Assistance for entrepreneurs: Once the individual is shortlisted next step is to provide them some short of the financial assistance through bank, Mudra or through VEG (Village Enterprise Grant) through Prayatna.
  • Setting up of ERC (Enterprise Resource Centre): There will be an ERC which will be nerve centre for all these activities and a tech platform to encapsulate this entire value chain. ERC will be responsible for all the business related queries right from the training need to monitoring of the workers. Basically, ERC will be responsible for 3 verticals which is social aggregation, capacity building and providing support to the enterprise. Under social aggregation, aim is to provide a safe environment and proper place to work. ERC will be also responsible for capacity building which includes training of Enterprise development based on the ILO modules includes the program of Generate Your Business Idea (GYB) and Start and Improve Your Business (SIYB) this module makes sure participants are able to generate basic idea for setting up their business. The model which will be explained subsequently has a good mix of upskilling, material and assets provisioning, hand holding, branding and providing marketing support making the community ready to start their business. In addition, ERC will impart training related to marketing, financial literacy, latest technology and product knowledge enhancement based on the need and requirement assessment. Lastly, ERC will provide support to enterprise related to raw material, branding, backward and forward linkages, distribution, marketing, funding management, quality control, hardware and software support etc. For monitoring purpose, we will set up a MIS system where we will track online the daily production, inventory, worker’s performance, fund flows, orders, managing stakeholders, sales, CRM etc.
  • Enterprise Working: During the regular working of enterprise ERC will monitor at the micro level to see the gap and bottlenecks that exist in the working of the enterprise. Based on the finding the ERC will help the enterprise to rectify the gap as mentioned above in working of ERC.


In a nutshell, the focus is to create complete enterprises support ecosystem for village enterprises to enhance their viability, market linkages and create their credit worthiness. The ecosystem envisaged in one in which rural entrepreneurs will have access to knowledge, incubation and banking support system vital for the creation and growth of their enterprises.


Salient Features

  1. Setting up of small enterprises in rural areas
  2. In lines with Atamnirbhar Bharat
  3. Promotes Sustainable development

About Prayatna

Prayatna means ‘Endeavour’. Prayatna has its origins in rural India. It started its operations in 2003 close to Muzaffarpur in Bihar. The mission of the organization is to create a society of empowered individuals who realize their full potential in a manner that is sustainable and equitable.


Our Mision

To create a society of empowered individuals who realize their full potential in a manner that is sustainable and equitable


Our Vision

To empower individuals and communities living on the margins so that they are economically and socially endowed, live a life of dignity and contribute meaningfully to society.


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