Last Updated:  05/05/2022

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Project Pitch By: PriMove Infrastructure Development Consultants Pvt. Ltd.


Proposed Project Title

Technical assistance for implementing Village Water Safety and Security (VWSS) in select cluster of villages from identified project areas, in convergence with Government schemes


Thematic Area

Eradicating hunger, poverty and malnutrition, promoting health care, sanitation & safe drinking water

Sub Thematic Area

Sanitation, Swachh Bharat, Hygiene Awareness

Project Synopsis

The government of India envisages a safe and secure piped water supply to all rural households by 2022, eight years before the SDG 2030. Over the years, the government has implemented many programs/schemes for increasing water supply coverage in rural areas. As a result, 78.14% of habitations covering 72.9% population in the country are fully covered, out of which 38% of habitations are covered with piped water supply. There are still some unreached habitations that do not have access to piped water supply schemes. The Government has also launched Jal Shakti Abhiyan (JSA) a time-bound mission mode water conservation campaign. The primary goal of this campaign is to focus on India’s most water-stressed districts for water conservation and water resource management. Village Water Safety and Security (VWSS) is an effective instrument for the effective implementation of the above-mentioned Govt schemes. Clean drinking water and safe sanitation are key focus areas of many CSR Foundations. It is intended to take up the implementation of Village Water Safety and Security (VWSS) in water-stressed villages, from aspirational / most needy districts with the support of CSR Foundations in convergence with the Government schemes. Technical assistance for implementing Village Water Safety and Security (VWSS) in the select cluster of villages from identified project areas, in convergence with Government schemes. PriMove will ensure and deliver the Technical, Managerial, and Capacity building aspects of the Project. It will also liaise with the Government agencies for mobilizing the convergence support. In similar projects implemented earlier, PriMove was able to mobilize substantial convergence support from Government agencies, about two times the funding support from the Corporate Foundation.

Overview of the Proposed Project

Estimated Budget
INR 1.0 Cr - INR 5.0 Cr
Proposed Location
Aspirational Districts, Pan India

Key Project Partners
Government,Gram Panchayat,Companies

Project Status


Beneficiary Type (Primary): General
Beneficiary Type (Secondary):
Estimated No. of Beneficiaries: 1000 and above Families
Status of Baseline Survey: Yet To Be Done

Proposed Project Description

The United Nations defines Water Security as “the capacity of a population to safeguard sustainable access to adequate quantities of acceptable quality water for sustaining livelihoods, human well-being, and socio-economic development, for ensuring protection against water-borne pollution and water-related disasters, and for preserving ecosystems in a climate of peace and political stability.”

A water security plan at the village level is an approach that builds in principles of water budgeting, integrated water resource management for local water source sustainability, and utilization to secure the water needs of a village for domestic use, irrigation, and livestock.

Water safety refers to the procedures, precautions, and policies associated with safety in, on, and around water sources. Water safety and quality are fundamental to human development and well-being. Providing access to safe water is one of the most effective instruments in promoting health and reducing poverty.

Project Objectives:

  • To facilitate the implementation of Community-led Village Water Safety and Security (VWSS) plans in convergence with government support to ensure the availability of safe and secured water supply in the identified cluster of villages.
  • To demonstrate innovative practices and technologies for water storage, solid and liquid waste management, wastewater recycling and reuse, optimizing water demand for agriculture, and use of water-efficient irrigation techniques
  • To develop knowledge products like process protocols, guidebooks, and case studies for wider circulation and use by development practitioners, concerned Govt agencies, and CSR Foundations.

Implementation Approach: VWSS planning is a community-led process having a community in the driver’s seat. The process first does participatory situation assessment and analysis followed by the development of implementable action plans with clearly defined roles, responsibilities, and milestones. The process involves the community, CBOs, Grampanchayat, facilitating agencies, and village level govt. key officials and technical departments responsible for infrastructure development. Community-led Village Water Safety and security will be implemented in a selected cluster of villages/habitations from identified project areas. Selection criteria will be developed through the consultative process for the finalization of villages

The three interventions for the success of the sustainable Village Water Safety and Security initiatives are:

  • Physical interventions
  • Management interventions and
  • Behavior Change interventions

One-time capital investment in the infrastructure is necessary, but not adequate to ensure the sustainability of VWSS. It needs to be augmented with the management of safe water quality, water security in terms of source reliability to deliver an adequate quantity of water, and water systems in terms of financial, technical, and institutional management. The water demand management measures also play a crucial role in the sustainable management of water resources.

Proper environmental sanitation and hygienic behavior at the community and household level are equally important. Similarly, community ownership and their ability, and willingness to pay for and maintain water supply systems are also vital from the sustainability point of view. The source sustainability, management of operation & maintenance of water sanitation facilities, water demand management, and environmental sanitation are the key components of VWSS.

The key features of the planning process are the establishment of meaningful partnership, participatory assessment & analysis, demonstration, preparation of an action plan and its approval in a village meeting, technical input before and, during, and post planning process.

The Funding agency and Primove partnership will provide software support in an identified cluster of villages. The software activities will cover community mobilization and capacity building through training and SBCC activities. These activities will enable the development of Village Water Safety and Security plans along with technical details in a participative and collaborative manner. The hardware component is planned to be mobilized from government schemes. It is proposed that Funder will provide financial resources for demonstrating innovations for effective water demand management and wastewater reuse in project villages.

Methodology and Rollout:

The project work will be initiated with the briefing meeting with the client, followed by interaction with key stakeholders in the state (WSSO, district officials & PRIs, etc). The purpose of the meetings will be to arrive at a common understanding of the methodology, work plan, and deliverables and identify potential to be raised as convergent funding from Got schemes. Later, the team will facilitate training on VWSS for key stakeholders and subsequently facilitate the VWSS action planning process in the villages in partnership with Gram Panchayats. PriMove will facilitate the community to finalize the water supply scheme details in consultation with the district authorities.

Regular process and progress monitoring and technical support will be provided during the implementation phase. The process of action plan implementation will be reviewed for documentation and developing knowledge products.The relevant IEC, BCC, and community mobilization activities will be carried out during each phase of the project. At the end of the assignment, the team will evaluate selected villages.

Project Duration:

The project duration will be 24 months.

Convergence with Government Schemes:

The project interventions are aligned with the objectives and processes of water supply and WASH programs implemented by various Government agencies. This project will work closely with the stakeholders at the block and district levels. A convergence approach to involving different agencies will be evolved upon interactions with concerned officials.


Sustainability can be ensured by building Institutional capacities, shouldering environmental responsibilities, and ensuring the financial viability of the participating communities. The program will strengthen village-level institutions in selected habitations to be able to manage the O&M of the schemes and post-project management. The community-led participatory processes will empower the communities for monitoring the scheme during and after the implementation phase. This will help in achieving the technical, financial, and managerial sustainability of the schemes implemented.


Salient Features

  1. Most relevant in all areas and addresses basic needs
  2. within 2 years major issues addressed on sustainable basis
  3. Substantial convergence from Govt schemes

About PriMove Infrastructure Development Consultants Pvt. Ltd.

PriMove has been providing services for various rural, urban, and regional development initiatives at the project, program, and policy level in the water, wastewater, sanitation, irrigation, and agriculture sectors for more than 18 years. Based in Maharashtra the organization has been promoted and managed by professionals to provide support services to the government, Multilateral and bilateral agencies, NGOs, corporate, ULBs and PRIs. It has provided services in Maharashtra, Jharkhand, Madhya Pradesh, Uttar Pradesh, Gujarat, Punjab, Chattisgarh, Uttarakhand, Bihar, and other states of India. Internationally we have worked in African countries and have partnered with academic and multilateral organizations and international NGOs from the north.


Since 2000, PriMove has provided various services to the Water Supply and Sanitation Department, the Government of Maharashtra for the operationalization of water sanitation sector reforms in the state and building capacities of the government staff as well as private, NGO stakeholders through ToTs, training, and workshops. 

PriMove is impaneled with agencies like GSUDA, Ministry of Rural Development and Panchayati Raj, GoI; Rural Development Department, Government of Maharashtra; horticulture mission, Maharashtra Pollution Control Board, Maharashtra state agriculture marketing board, and Plan India for providing capacity building, management, and technical support services in RD, water sanitation and NRM sector.


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