Last Updated:  30/12/2019

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Project Pitch By: Professional Assistance for Development Action (PRADAN)

 

Proposed Project Title


Intensification and Expansion of Nutrition Sensitive Interventions in Sonua, Bandgaon & Chakradharpur Blocks of Jharkhand

 

Thematic Area

Eradicating hunger, poverty and malnutrition, promoting health care, sanitation & safe drinking water

Sub Thematic Area

Hunger & Malnutrition

Project Synopsis

Improving the health of its large population is central to the achievement of human development of the any nation. Several areas of Jharkhand is lagging behind in health indicators. The project will bridge the nutrition gap and improve health indicators of the rural poor by adopting the following:  Nutrition-sensitive programs in agriculture have enormous potential to increase nutritious food consumption and effectiveness of kitchen garden to fulfill the need of vegetable and fruit for family.  Women access their entitlements on Health & Nutrition. Special focus on first 1000 days’ care of every child for their brain development and proper growth.  Improving adolescent health and support them to choose better livelihood opportunities, reduce child marriage by introducing Life Cycle approach and clarity on future planning. Encourage Self Help Groups and Village Organizations to guide rural youth on fixing life goal, helping them to choose proper career opportunities.
 
 
 

Overview of the Proposed Project

Estimated Budget
INR 1.0 Cr - INR 5.0 Cr
Proposed Location
Sonua, Chakradharpur, Bandgaon

Key Project Partners
Government,Gram Panchayat

Project Status
Proposed
 

Facts

Beneficiary Type (Primary): Women
Beneficiary Type (Secondary): Children
Estimated No. of Beneficiaries: 3000 - 10000 Individuals
Status of Baseline Survey: Yet To Be Done
 
 
 

Proposed Project Description

Background

Currently, PRADAN is engaged in nutrition activity with 31 intensive & 40 non-intensive villages with 3000 families in the Sonua block through a pilot project funded by BMGF. Based on our engagement we could know there are inadequate and improper food practices along with poor hygiene which has led to 80% anaemia among women and almost 90% malnutrition condition in children. For food intake, the major focus would be adequate diversified food production with increased intake of protein-rich food. Additionally, hygiene factors would be looked at to avoid unwanted expenditures.  The objective behind initiating this activity was looking at the stark reality of malnutrition in the area. At the outset of initiating the interventions of nutrition when C N A (Community Need Assessment) was done, some factors that were found contributing to malnutrition are:

  • Traditional practices related to pregnancy and childbirth for e.g. lactating mothers having just one meal a day (only rice and garlic), throwing away colostrum etc.
  • Local food consumption pattern which mostly comprises of carbohydrates and very little protein vitamin/mineral content food
  • Due to various reasons pregnant women not registering self with AWC
  • Service delivery (Institutional Delivery & JSY) system not functioning in the desired manner

So, to overcome such a state, six buckets of interventions were planned and short modules were designed and developed accordingly to achieve the state of reduction in malnutrition and growth in the nutritional status of people of the area.  Those 6 Buckets were:

  • Diet Diversity
  • Sanitation & Hygiene
  • Infant and Young Child Feeding
  • Adequate Food Production
  • Accessing Entitlements
  • Women Empowerment

Project Synopsis: There is a pressing need to intensify and expand nutrition-sensitive interventions in three nearby block e.g. Sonua, Bandgaon and Chakradharpur block of Jharkhand. The major interventions that we are planning are described below:
  • Nutrition-sensitive programs in agriculture have enormous potential to increase nutritious food consumption and effectiveness of nutrition-specific actions like a kitchen garden to fulfil the need for vegetables and fruit for a family.
  • Women become empowered to access their entitlements on Health & Nutrition. Special focus on the first 1000 days cares of every child in the village for their brain development, proper growth.
  • Improving adolescent health and support them to choose better livelihood opportunities, reduce child marriage by introducing the Life Cycle approach and clarity on future planning. Encourage Self Help group and Village Organization to take charge of rural youth, guide them on fixing life goal, helping them to choose proper career opportunities

Intervention Area:
We are planning to cover 8000 households (HH) from 25 panchayats of 3 remote blocks of West Singbhum district which is given below:

Name of Block 

Total HH 

Total Village 

 Panchayat

Total SHG 

Block-level Federation 

 Sonua

4000 

50 

300 

 1

Chakradharpur 

2500 

40 

10 

200 

 Bandgaon

1500 

30 

125 

 Total

8000 

120

25 

625 

 

The project will have a benefit on behavioural change on community regarding daily nutritious food consumption, proper care and nurturing children and adolescents with adequate healthy food intake, hygienic practices and guidelines. Some of the benefits can be captured as:

 

 Outcomes of the proposed intervention

 

  • To reach 120 villages of 3 block and encourage community on daily nutritious food intake.
  • Adequate knowledge and accessibility on healthy diversified diet intake. 
  • To reach 8000 poor families in a proper kitchen garden with 12 different vegetables and at least 3 fruit plant cultivation.
  • The families consume locally available nutritious food like vegetables and seasonal fruits.
  • Adolescent having adequate knowledge regarding proper diet & nutrition which helps them to grow up properly.
  • At least 70% of girls adopted hygienic practices in menstruation with the support of their families.
  • Proper counselling of youth will be in the practice of VO to guide them in proper livelihood opportunities and reduce child marriage.
  • Women have accessibility to Government line departments regarding their entitlements.
Background
Currently, PRADAN is engaged in nutrition activity with 31 intensive & 40 non-intensive villages with 3000 families in the Sonua block through a pilot project funded by BMGF. Based on our engagement we could know there are inadequate and improper food practices along with poor hygiene which has led to 80% anaemia among women and almost 90% malnutrition condition in children. For food intake, the major focus would be adequate diversified food production with increased intake of protein-rich food. Additionally, hygiene factors would be looked at to avoid unwanted expenditures.  The objective behind initiating this activity was looking at the stark reality of malnutrition in the area. At the outset of initiating the interventions of nutrition when C N A (Community Need Assessment) was done, some factors that were found contributing to malnutrition are:
 
 

Salient Features

  1. Promotion of nutrition sensitive agriculture
  2. Empowering women to access public health entitlements
  3. Focus on adolescent health issues - Life Cycle approach
 

About Professional Assistance for Development Action (PRADAN)

PRADAN is a not-for-profit organization that works with the remote, rural populace in seven states of Central and Eastern India to facilitate the transformation of the lives of the marginalized sections of the society. PRADAN recruits and trains young professionals from across the country to engage with poor communities at the grassroots. Over 36 years of its existence PRADAN has also been shaping the larger development agenda, and partnered many State Governments and Departments to design and implement initiatives that impact and transform the lives of the rural poor. Every rupee invested in PRADAN’s teams triggers INR 4 of program investment in creating assets and capabilities for the people residing in abject poverty and translates into INR 11 of income for families. We are also the National Support Organisation for the Ministry of Rural Development and Agriculture, which is a knowledge and capacity building role in these key ministries. As of 31st March 2019, PRADAN touched 4 million rural poor people across 37 of the country's poorest districts. Going forward, we seek to expand our outreach to 1.5 million rural poor families (~10 million people) by 2022, in 52 districts of India, to realize our shared vision of a just and equitable society.

 
 

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