Last Updated:  14/03/2024

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Project Pitch By: Unipads India Pvt. Ltd.


Proposed Project Title

Adeli Hygiene Mission


Thematic Area

Eradicating hunger, poverty and malnutrition, promoting health care, sanitation & safe drinking water

Sub Thematic Area

Sanitation, Swachh Bharat, Hygiene Awareness

Project Synopsis

A meagre 30 percent of menstruating women in India have access to safe menstrual products. Mainly because of affordability, accessibility and lack of knowledge. Unipads, Reusable Sanitary pads are sustainable period product, i.e. Affordable (as it lasts for over a year), Healthier (as its chemical free) and Eco-friendly. Majority of women in rural areas are used to using cloth to manage the periods. Hence offering them an improvised version of a cloth, i.e ,Cloth Pads which comes with a leak proof layer and snap buttons to secure on the underwear and last for a year, there is a high acceptability. We at Unipads are one of the leading manufacturers and distributors of Reusable cloth Sanitary pads in India. These pads are solely made by rural village women and sold retail through village women resulting in employment opportunities to over 336 village women .

Overview of the Proposed Project

Estimated Budget
below INR 0.3 Cr
Proposed Location
Gujarat, Rajasthan, Maharashtra

Key Project Partners

Project Status


Beneficiary Type (Primary): Women
Beneficiary Type (Secondary): Adolescent
Estimated No. of Beneficiaries: 3000 - 10000 Individuals
Status of Baseline Survey: Yet To Be Done

Proposed Project Description

As per existing published research across India, the usage of Sanitary Napkins among rural Indian women ranges between 27% to 35%.

Regarding school absenteeism owing to menstruation in India, this number is around 24%.

Menstrual Hygiene Management 

Menstruation is a natural, normal biological process experienced by adolescent girls and women. Yet, in many societies, it is steeped in silence, myths, taboos, and even stigma. Menstrual hygiene management (MHM) is an important issue affecting the health, dignity, self-esteem, and privacy of millions of adolescent girls and women across the globe.

Girls Have Fear / Feel Shameful

  1. Poor water, sanitation, and hygiene (WASH) facilities in schools, inadequate puberty education, and lack of hygienic MHM items (absorbents) cause girls to experience menstruation as shameful and uncomfortable.
  2. Studies indicate girls feel fear and humiliation from leaking blood and body odor, leading menstruating girls to be absent from school.

Health problems

  1. Adolescent girls are facing various menstrual health problems like abdominal pain, menorrhagia, polymenorrhea, etc. However, very few of them seek treatment for the same. These untreated problems are also responsible for the loss of school days or job days at work
  2. Owing to high cost and ignorance, women and girls often use old rags, clothes, or other unhygienic materials as menstrual absorbents, which may lead to reproductive tract infections (RTIs) and many other health problems


  1. Women and girls do not have access to education on puberty and menstrual health and when they turn to their mothers for information and support, a majority of the mothers consider menstruation as a ‘dirty’ topic to discuss, further perpetuating the taboos.
  2. Besides, a majority of them due to high cost, do not have access to quality menstrual absorbents and use homemade alternatives i.e. old clothes, rags, etc.
  3. In rural areas, the shopkeepers are male, mostly one or two shops in the village, most of the shopkeepers are known, and they do not feel comfortable.

Our Proposed Solutions

It is found that most of the rural women do not use disposable sanitary pads throughout the year in the village area due to various reasons - costs, forgetting to buy, male shop keepers, unavailability, some known members being at shops and busy with household work, and many other reasons.

We proposed REUSABLE Sanitary pads i.e. UNIPADS


  1. Health: Disposable pads are made of plastic whereas Unipads are made of cloth and are chemical-free which makes it skin friendly and rash free.
  2. Eco-friendly: A single use disposable pad takes minimum 600 years to decompose whereas Unipads are made of cloth material resulting in reduced sanitary waste.
  3. Affordable: a good quality disposable pads may cost minimum INR 600-800 per year whereas Unipads costs less than half

For Women by Women

  1. Unipads have designed an inclusive model for marginalized women where pads are manufactured by rural village women, thus keeping the manufacturing costs low and providing employment opportunities to over 185 village women.
  2. UNIPADS has reached marginalized women through fully or partially funded projects

UNIPADS Major Products

  1. UNIPADS Reusable Sanitary Pads
  2. UNIPADS Cotton Panties


Approach and Methodology

Expected Beneficiaries

Women and girls from underserved communities of different rural areas, tribal areas, remote villages, semi urban areas and urban slums

Approach Survey

  • Carrying out a Baseline Survey regarding current menstrual hygiene practices
  • Collect data on their health & Hygiene
  • Collect data on problems faced by the beneficiaries.

Survey Outcome

  • Mapping the area and expected beneficiaries
  • Understand their psychology, social and financial problems and accordingly plan an awareness workshop program


Awareness Workshop

Subject experts carry out the workshop on:

  1. Puberty and bodily changes
  2. What is menstruation and why does it occur
  3. Understanding the ideal period cycle, dos and don’ts during periods
  4. How to manage periods, hygiene practices and red flags when to see a gynac
  5. Touch and feel of all the period products available in the market like disposable pads,
  6. tampon, period cups and cloth pads, along with learning their pros and cons
  7. Why reusable and sustainable period products are a better choice
  8. Busting the myths and taboos around periods
  9. Q&A


Impact of the Project:

Helping women and girls from underserved communities to gain correct knowledge about menstrual health and hygiene and give access to sustainable & reusable period products (Cloth pads and undergarments) to manage their periods with dignity.

Qualitative impact:

  1. Better health: Safe period products prevent future infections like UTI, vaginal tract infection etc.
  2. Better self-esteem, that comes from managing their periods with dignity
  3. Savings & Preventive healthcare: Cut down on expenses related to gynecologist due to various infections caused by unhygienic period products.
  4. Shattering myths and taboos as a result of MHM awareness sessions
  5. Promoting open conversation around Menstruation
  6. Period positivity
  7. Improves School attendance
  8. Better knowledge on taboo topics, which helps them make informed decisions and choices.
  9. Providing safe and hygienic menstrual hygiene kits which last for over a year.


Thematic area/Activities under Schedule VII:

We as an organization cover 3 areas or activities under the Schedule VII which are included by companies in their Corporate Social Responsibility Policies:

  1. Promoting health care including preventive health and sanitation, including contribution to the Swatch Bharat Kosh set-up by the Central Government for the promotion of sanitation, and making available safe drinking water.
  2. Promoting education, including special education and employment enhancing vocation skills especially among children, women, elderly, and the differently abled and livelihood enhancement projects.
  3. Rural development projects.




Salient Features

  1. Women empowerment
  2. Improvised Health and hygiene
  3. Rural employment and development

About Unipads India Pvt. Ltd.

We are an Award-Winning Social Enterprise based out of Ahmedabad, Gujarat. We are into the social business of manufacturing and supplying reusable cloth sanitary pads globally, with the aim of improving the quality of life of women from underserved communities. We supply our product across the globe to various National and International organizations, NGOs and companies who work on similar areas and share similar vision of ending period poverty. Our products are approved by Indian and International agencies like SGS & UNBS and adhering to their standards. 
At Unipads, we are deeply committed to empowering women and promoting menstrual hygiene through our eco-friendly and sustainable products, including reusable sanitary pads, period panties, and women's underwear. Our journey has taken us to the heart of a small village in Jamnagar. Each Kit of reusable cloth pads has 3 maxi pads, 1 super maxi pad & a leak proof pouch; which last for over a year, hence making it a sustainable option.We have been able to provide employment opportunities to over 335 vilage women, making a significant impact on their lives and the community. Unipads has impacted the lives of 3.1 million end users globally so far and hence prevented over 378 million disposable pads from the landfills. 


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