Born Learning- CSR Projects India
 
 
 
 
 
 
 
 

Last Updated:  22/08/2019

 

Project Pitch By: United Way of India

 

Proposed Project Title


Born Learning

 

Thematic Area

Promotion of education, special education and vocational skills

Sub Thematic Area

Education Programs

Project Synopsis

It is a lesser-known fact that although a lot of funds are generated for the cause of Education, most of it is focused on children over the age of 6yrs. The age group of 0-6yrs is a highly under-served one. Due to the lack of adequate funds and focus on this segment, UNICEF has recently placed India at No.1 for having the highest (worst) ‘under 5 Mortality Rate’ and ‘Most number of physically stunted children due to malnutrition’.
 
 
 

Overview of the Proposed Project

Estimated Budget
INR 1.0 Cr - INR 5.0 Cr
Proposed Location
Bangalore, Mumbai, Delhi

Key Project Partners
Government,NGOs,Companies

Project Status
Active
 

Facts

Beneficiary Type (Primary): Children
Beneficiary Type (Secondary): Women
Estimated No. of Beneficiaries: above 10000 Individuals
Status of Baseline Survey: Already Done
 
 
 

Proposed Project Description

It is a lesser known fact that although a lot of funds are generated for the cause of Education, most of it is focused on children over the age of 6yrs. The age group of 0-6yrs is a highly under-served one. Due to the lack of adequate funds and focus on this segment, UNICEF has recently placed India at the topmost position for having the highest (worst) ‘under 5 Mortality Rate’ and ‘Most number of physically stunted children due to malnutrition’.

 
Did you know
47% children in India suffer from malnutrition.
48% (more than 60 million) children under 5 in India suffer from stunting. This is 1/3rd of the stunted children worldwide.
India has 25 million wasted (acutely under nourished) children, which is the highest in the world.
Only 14% reach appropriate height and weight by the age of 6yrs.
43% of Indian children are underweight, which includes 53% of our poorest children.
Only 30% children in India are covered by the Govt.’s Integrated Child Development Services
52% of Indian women are anemic and 63% of pregnant women suffer from anemia.
 
Malnutrition is the underlying cause of death of children under 5yrs. Even if it does not lead to death, it often leads to permanent damage, including impairment of physical growth and mental development. It has been found that child malnutrition in India is among the highest in the world, higher even than sub -Saharan Africa and Latin America. Education inputs provided after the age of six do not achieve their full potential because the child in its formative years has become stunted, mentally and/or physically. Pre-school children are one of the most nutritionally vulnerable segments of the population. Attention during the first 5 years has an impact not only on growth and morbidity during childhood but also acts as a determinant of nutritional status in adolescent and adult life.
At United Way India, we work to bring focus and emphasize the importance of education programs for the under 6 category. Therefore, the ‘Born Learning’ campaign has been created to address both the education and nutrition requirements of children in the 0-6 yrs. The campaign strives to ensure that the children are of normal growth by improving their gross motor, fine motor, cognitive, social, linguistic, emotional, aesthetic and personal skills, thereby equipping them with early learning abilities and ensuring that they are ready for school 

 

Did you know

  • 47% children in India suffer from malnutrition.
  • 48% (more than 60 million) children under 5 in India suffer from stunting. This is 1/3rd of the stunted children worldwide.
  • India has 25 million wasted (acutely under nourished) children, which is the highest in the world.
  • Only 14% reach appropriate height and weight by the age of 6yrs.
  • 43% of Indian children are underweight, which includes 53% of our poorest children.
  • Only 30% children in India are covered by the Govt.’s Integrated Child Development Services
  • 52% of Indian women are anemic and 63% of pregnant women suffer from anemia.

 
Malnutrition is the underlying cause of death of children under 5yrs. Even if it does not lead to death, it often leads to permanent damage, including impairment of physical growth and mental development. It has been found that child malnutrition in India is among the highest in the world, higher even than sub -Saharan Africa and Latin America. Education inputs provided after the age of six do not achieve their full potential because the child in its formative years has become stunted, mentally and/or physically. Pre-school children are one of the most nutritionally vulnerable segments of the population. Attention during the first 5 years has an impact not only on growth and morbidity during childhood but also acts as a determinant of nutritional status in adolescent and adult life.

At United Way India, we work to bring focus and emphasize the importance of education programs for the under 6 category. Therefore, the ‘Born Learning’ campaign has been created to address both the education and nutrition requirements of children in the 0-6 yrs. The campaign strives to ensure that the children are of normal growth by improving their gross motor, fine motor, cognitive, social, linguistic, emotional, aesthetic and personal skills, thereby equipping them with early learning abilities and ensuring that they are ready for school.

 
 

Salient Features

  1. Enhance the early learning skills of the children through a holistic early learning program
  2. Educating mothers on early child care and raising child-centric awareness at community level.
  3. Providing hot, wholesome and freshly prepared food.
 

About United Way of India

United Way India is a part of the United Way Worldwide network and is a registered non-profit in India. UWI aims at advancing the common good through its various local programs and initiatives in the areas of health, education, livelihood and disaster relief.

We envision a world where every community is a strong one, with jobs that pay a livable wage, good schools and a healthy environment. We engage people and organizations in innovative solutions that are transforming that vision into reality. Based in Mumbai, the role of United Way India is to lead all our nation-wide initiatives and support our local chapters in order for them to create the most impact in the communities they serve!  

 

United Way India is a part of the United Way Worldwide network and is a registered non-profit in India. UWI aims at advancing the common good through its various local programs and initiatives in the areas of health, education, livelihood and disaster relief.
We envision a world where every community is a strong one, with jobs that pay a livable wage, good schools and a healthy environment. We engage people and organizations in innovative solutions that are transforming that vision into reality. Based in Mumbai, the role of United Way India is to lead all our nation-wide initiatives and support our local chapters in order for them to create the most impact in the communities they serve!  
 
 

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