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CSR Project By:  Dabur India Limited

Project Budget: INR 0.95 Cr


700 Se 7 Kadam Program

Project

700 Se 7 Kadam Program  (2018-19)

 
 
Project Sector  : Preventive Healthcare, Water and Sanitation
 
 
Implementing Partners:  SUNDESH
 
 

Project Description

Dabur – through its toilet cleaner brand SaniFresh – took the initiative to help construct toilets for them. This, they feel, will not only reduce the risk to their safety but safeguard their dignity as well. The intent was to reduce the distance they walk for relieving themselves from 700 steps to a mere 7. Hence, the campaign was aptly titled '700 Se 7 Kadam'.A special campaign was also designed for this initiative, powered by a video and a microsite featuring stories of women who face these hardships daily. The message was conveyed through the story of Lakshmi, who has to walks nearly 700 steps just to relieve herself, battling fatigue, snakes, and more. The site featured more such stories about women from the villages of India and the price they pay for not having access to a toilet at home. The campaign also asked people to do any or all of seven tasks and the brand will contribute Re. 1 from the sale of every pack of SaniFresh towards building toilets. The tasks could be any of these: share the story, take a pledge, notify the brand where a locality does not have a toilet, invite your friends and family on Facebook, tweet about the movement using the hashtag #700se7kadam, share about the initiative on your social networks

 
 
Project Location:   Ghaziabad-Uttar Pradesh, Udham Singh Nagar-Uttarakhand, Solan-Himachal Pradesh ,
 
 

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