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Dabur has been organizing high-decibel consumer connect initiatives aimed at promoting oral hygiene among school going kids. Oral Hygiene Camps were organized in over 3,500 schools across seven states of Maharashtra, Bihar, Jharkhand, Madhya Pradesh, Delhi-NCR, Uttar Pradesh and Karnataka, to build awareness about oral hygiene and good oral health practices. Under this initiative, dentists conducted special camps in schools disseminating information on oral hygiene, oral care and taught the kids proper brushing techniques. Free dental check-ups were also organized in schools, which benefited close to 4 million kids.
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