Public Healthcare in India is still in a state of flux. Rural areas continue to look for effective ways to make healthcare facilities available to vulnerable population. To that end during 2018-19 Everest initiated a Tobacco Control Programme in association with Salaam Mumbai Foundation (SMF) to make all 15 development blocks of Nashik totally 'Tobacco Free'. Under the said programme 13,454 people were reached out and educated on ill effects of tobacco and ways to bringing change in habits.

The programme was conducted through awareness rallies and intensive training sessions were provided to government officials at block and village level, media personnel, government teachers, multipurpose health workers, police, NGO, cluster coordinators etc.

Everest in partnership with SMF made another development block of Nashik named Niphad totally ‘Tobacco Free’. Last year Dindori development lock was made ‘Tobacco Free’.