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CSR Project By:  Godrej Consumer Products Limited

Project Budget: INR 5.03 Cr


Behaviour change communication on diseases

Project

Behaviour change communication on diseases   (2018-19)

 
 
Project Sector  : Preventive Healthcare, Water and Sanitation
 
 
Implementing Partners:  Family Health India
 
 

Project Description

Elimination of Vector-Borne Endemic Diseases (EMBED) is an intensive community awareness and behaviour change communication programme to combat malaria in regions that report high annual parasite index (API). Under the EMBED programme, Godrej collaborates with nongovernmental organisations and governments, in an effort to reduce morbidity and mortality due to malaria.  The approach towards the project is as follows:

  • Implement community need based behaviour change communication interventions at the village and household level to spread awareness and encourage appropriate healthcare-seeking behaviour for prevention and control of mosquito borne diseases
  • Strengthen links with public and private health services in the prioritised blocks to improve access to preventive, diagnostic and curative services
  • Evaluate the data to support scalability and replicability of the project in other geographies

 Impact:

  • The programme currently addresses 45 per cent of the malaria burden in Madhya Pradesh across 9 districts, 3000 villages, 7,00,000 households and 35,00,000 people Till date, they have trained 3597 ASHA workers, 933 Rural Healthcare Providers, 3295 Ojhas/local healers and 2762 local community volunteers on correct diagnosis treatment and/ or referral of malaria cases. Their outreach activities have resulted in 27,149 Gram Chaupal sessions, and we have supported 8516 village health and nutrition days
  • Overall there has been a 66 percent reduction in API across intervention villages versus a 41 percent reduction in API across non intervention villages over 3 years
 
 
Project Location:   Madhya Pradesh,
 
 

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