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Godrej has started a program called Rural Intensification. As a corollary to the employability and livelihoods programme, Godrej have set up a project to identify and train unemployed women and youth in entrepreneurship skills to ensure a stable livelihood for them. The programme involves intensive mobilization and a year-long handholding period to ensure that they succeed at their entrepreneurial ventures. 700 youth have been trained under this project.
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