loading-image Rural Development Activities and projects- CSR Projects India
 

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CSR Project By:  HDFC Bank Ltd

Project Budget: INR 127.08 Cr


Project

Rural Development Activities and projects  (2016-17)

 
 
Project Sector  : Rural Development
 
 
Implementing Partners:  Aga Khan Rural Support Programme (India), Integrated Rural Development Trust, Navrachana Mahila Vikas Trust, Aroh Foundation,
 
 

Project Description

Bank’s Sustainable Livelihood Initiative (SLI) is about ‘Creating Sustainable Communities’ by empowering people, and helping them break the vicious circle of poverty. The Bank takes immense pride in stating that through its Board mandated SLI, it has made a difference in the lives of lakhs of women at the bottom of the pyramid by creating long-term sustainable solutions rather than just providing short-term relief. The basic premise of the SLI model is that empowering women means empowering families. Women participants form Self Help Groups (SHGs) or Joint Liability Groups (JLGs) that are nurtured by the Bank’s employees. The approach under SLI covers occupational skills training, financial literacy, credit counselling, livelihood finance and market linkage. Today, SLI is harnessing the collective power of women’s groups to make an impact in village communities by implementing health and sanitation programmes. Apart from the holistic approach, what makes this programme one-of-its-kind in the world is its scale. Sample this; 8,000 dedicated bank employees working with millions of people at the bottom of the pyramid in trying conditions driven purely by a passion to transform lives. The SLI programme is being accelerated further through digitisation notwithstanding hurdles like poor awareness and telecom infrastructure. These are being overcome by using platforms like USSD which work on feature phones. Furthermore, to facilitate card-based transactions, the Bank has installed PoS machines in more than 200 villages.

 
 
Project Location:   pan india-pan india,
 
 

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