Project Shakti is Company’s initiative which aims to financially empower and provide livelihood opportunities to women in rural India. The Shakti Entrepreneurs are given training for familiarisation with Company’s products and basic tenets of distribution management.Company has a team of Rural Sales Promoters (RSPs) who coach and help Shakti Entrepreneurs in managing their business. This includes help in business basics and troubleshooting as well as coaching in softer skills of negotiation and communication, which enable them to run their business effectively. Project Shakti has nearly 80,000 Shakti Entrepreneurs across 18 States. The programme has helped Shakti Entrepreneurs gain confidence, self-esteem, negotiating skills, communication and engagement capabilities, with supporting the development of an entrepreneurial mind-set.