Project Shakti is HUL’s initiative which aims to financially empower and provide livelihood opportunities to women in rural India. The Shakti Entrepreneurs are given training for familiarisation with Company’s products and basic tenets of distribution management.

The Company has a team of Rural Sales Promoters (RSPs) who coach and help Shakti Entrepreneurs in managing their business. Across 18 States, Project Shakti has 1,09,100 Shakti Entrepreneurs whom they call ‘Shakti Ammas’. This programme has helped Shakti Entrepreneurs gain selling skills, become self-confident, improve their self-esteem, learn negotiating and communication skills. Most importantly, their interventions have helped in building and fostering entrepreneurial mindset amongst Shakti Entrepreneurs.