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CSR Project By:  Hindustan Unilever Limited (HUL)

Project Budget: INR 18.47 Cr


Swachh Aadat Swachh Bharat

Project

Swachh Aadat Swachh Bharat  (2015-16)

 
 
Project Sector  : Preventive Healthcare, Water and Sanitation
 
 
Implementing Partners:  Direct Implementation
 
 

Project Description

Hindustan Unilever Limited (HUL)  announced the launch of ‘Swachh Aadat, Swachh Bharat’ programme in line with Government of India’s Swachh Bharat Abhiyan (Clean India Mission) to promote good health and hygiene practices. Given the scale of challenges that India faces in the areas of water, sanitation and hygiene (WASH), this programme is an effort to help India realise the goals of Clean India Mission by 2019.

This is a first-of-its-kind multi-brand behaviour change programme synergising the efforts of HUL’s leading brands Lifebuoy, Domex and Pureit. The Swachh Aadat, Swachh Bharat programme has two key thrusts: An onground behavior change model and a mass media campaign to drive engagement and awareness.

 
 
Project Location:   pan india-pan india,
 
 

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