Comapany’s ‘Swachh Aadat, Swachh Bharat’ (SASB) programme is in line with Government of India’s Swachh Bharat Abhiyan to promote good health and hygiene practices. In 2016, the programme continued to stress upon the need to adopt three simple good habits (‘Swachh Aadat’) – i. washing hands five times a day,ii. using a toilet for defecation and keeping it clean, and ii. adopting safe drinking water practices. •Swachhata Doot (Messenger of Cleanliness): This is a mobile-led rural behaviour change communication model, wherein the factory workers become agents of behaviour change in their villages. They share two-minute audio stories on clean habits through their mobile phones. They reach out to school children, parents and community members thereby positively impacting rural communities. Company has successfully reached over 30 lakh people since inception through this programme. Handwashing Behaviour Change Programme: Every year, in India, 1.3 million children die before they reach the age of five, many due to preventable infections. Handwashing with soap has been cited as one of the most cost-effective solutions to address this challenge1. A review of several studies show that the simple act of handwashing in institutions, such as primary schools and day carecentres, reduces the incidence of diarrhoeal diseases by an average of 30 per cent. Lifebuoy handwashing behaviour change initiatives of Company, helped in promoting the benefits of handwashing with soap at key times during the day and encouraging people to sustain good handwashing behaviours. Till date, Company has reached over 63 million people in India. • Safe Drinking Water: In the developing world, 80% diseases are water-related. The World Health Organization states that the provision of safe water alone will reduce diarrhoeal diseases by up to 50%. Company’s Pureit water purifiers have been working towards making safe water accessible and affordable to millions. Pureit’s most affordable range of purifiers provide safe drinking water at a running cost of just 30 paisa per litre without the hassles of boiling, or need of electricity or a continuous tap water supply. In India, Pureit has provided over 74 billion litres of safe drinking water till date. • Domex Toilet Academy (DTA): Domex Toilet Academy (DTA) is a unique market-based entrepreneurial model launched by Company in 2014. Currently operational in Bihar, the DTA programme trains entrepreneurs and masons to help build and maintain toilets; provides access to micro-financing and creates demand for sanitation in low-income households. Since its inception, the DTA has trained more than 500 micro-entrepreneurs.