The Company has contributed towards Ride to Safety – a unique initiative to spread awareness about Road Safety. It also  includes annual sensitisation workshops targeting children, making them aware of life-saving road safety rules and the need for motor insurance from a formative age. Since the youngsters of today will become the motorists of tomorrow, and will often have two-wheelers as their first vehicle, the ‘Ride to Safety’ initiative includes annual sensitisation workshops targeting children, making them aware of life-saving road safety rules and the need for wearing helmets from a formative age. The workshops aim to instil safe habits that will stay with the children all their lives. These workshops also distribute child-specific helmets for those youngsters who ride pillion on two-wheelers.