The Company continued to promote consumer awareness and consumer education programmes in line with its commitment towards consumer protection. The programme named ‘Listen to your body’ with the theme of ‘Act early. Be prepared. Protect yourself’, used mass media platforms including digital and television to enhance its outreach. The programme involved reiteration on themes of proactive health management and protecting oneself financially through educational and awareness campaigns. Further, it focused on promoting the significance of having electronic Insurance Account (eIA) as a means of ensuring protection against any damage or loss and making the policy easily accessible. Over 2,90,000 eIA accounts were opened during FY2018.