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CSR Project By:  ICICI Prudential Life Insurance Company Limited

Project Budget: INR 1.08 Cr


Consumer Awareness Program

Project

Consumer Awareness Program  (2018-19)

 
 
Project Sector  : Education, Employability and Livelihoods Enhancement
 
 
Implementing Partners:  Direct Implementation
 
 

Project Description

Launched in FY2015, the Company continued its commitment towards promoting consumer awareness and education programme, reiterating proactive health management and promoting the significance of having electronic Insurance Account (eIA). To maximise its reach, the theme for this year ‘Suna KyaBody Ka Alarm?’ was disseminated through mass media platforms including digital, press and radio. Over 25 lac eIA accounts were opened during FY2019 across the industry. Besides, the programme also facilitated discounted health check-up packages, which garnered over 8,000 registrations.

 
 
Project Location:   pan india-pan india,
 
 

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