‘WOW – Well-Being Out of Waste’ Programme- CSR Projects India

CSR Project By:  ITC Ltd
Project Budget: INR 59.28 Cr



‘WOW – Well-Being Out of Waste’ Programme  (2017-18)


Project Sector

  • Environmental Sustainability

Implementing Partners

CII–ITC Centre of Excellence for Sustainable Development

Project Description

Company’s waste recycling programme, ‘WOW – Well-Being Out of Waste’, enables the creation of a clean and green environment and promotes sustainable livelihoods for waste collectors. During the year, the programme continued to be executed in Hyderabad, Coimbatore, Chennai, Bengaluru, Delhi, Muzaffarpur and major districts of Andhra Pradesh. The quantum of dry waste collected during the year was 50,196 tonnes from 562 wards. The programme has covered 77 lakh citizens, 33 lakh school children and 2000 corporates since its inception. The Programme creates sustainable livelihoods for 14,500 waste collectors by facilitating an effective collection system in collaboration with municipal corporations. Besides, the intervention has also created over 80 social entrepreneurs who are involved in maximising value capture from dry waste collected.

The Soil and Moisture Conservation programme promotes the development and management of local water resources in moisture-stressed areas by facilitating village-based participation in planning and implementing such measures as well as building, reviving and maintaining water harvesting structures. The coverage of this programme currently extends to 42 districts across 14 States. During the year, the area under watershed increased by 98,180 acres taking the cumulative coverage area till 2017-18 to over 8.74 lakh acres. 2,341 water harvesting structures were built during the year, taking the total number of water harvesting structures to 12,440.


Project Location

Project Location: Telangana, Delhi-Delhi, Karnataka, Tamil Nadu, Maharashtra,

Explore Organizations

Seva Mandir

Seva Mandir