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CSR Project By:  Marico Limited

Project Budget: INR 0.58 Cr


MIF Talkies

Project

MIF Talkies  (2017-18)

 
 
Project Sector  : Education, Employability and Livelihoods Enhancement
 
 
Implementing Partners:  Marico Innovation Foundation
 
 

Project Description

MIF Talkies is a series of short online videos that showcase impactful innovations that are truly transforming lives, communities, businesses and more. This series is aimed at bringing to light unknown innovations and has proven to amplify awareness for the featured innovations. For example, season 2 launched in 2017 featured Atomberg’s Gorilla fan that uses a unique motor mechanism to reduce urban India’s electricity consumption, thereby freeing up electricity for Indian towns and villages. The online sales of these fans shot up by 20% after the release of the video.

 
 
Project Location:   pan india-pan india,
 
 

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