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CSR Project By:  Marico Limited

Project Budget: INR 3.19 Cr


Sustainable Livelihoods

Project

Sustainable Livelihoods  (2017-18)

 
 
Project Sector  : Rural Development
 
 
Implementing Partners:  Direct Implementation
 
 

Project Description

Community Development is integral for building a harmonious relationship with the community dwelling in the areas where Marico operates. Marico will therefore work towards upliftment of communities and villages that border Marico’s workplaces/units. This thought is rooted in Marico’s belief that providing livelihood opportunities to the farmers and those in need is critical for economic empowerment of the Nation. Hence, creating sustainable livelihood and enhanced earning potential to the farmer community through knowledge, innovation and transformative actions is a key thrust area of Marico’s CSR. Company has benefitted an estimated 11,191 people under our livelihood enhancement program.

The Company has evaluated a huge opportunity available for increasing Coconut Farmers income and hence on 2nd September, World Coconut Day, Company launched the Kalpavriksha program to Make a Difference in the life of Coconut farmers by supporting them –through Enabling higher & sustainable Crop Yield. They also impart training to farmers to handle their farms independently, transforms myth and belief based farming into farming based upon scientific research and Knowledge and regular monitoring of farm diagnosis and enthusiastic participation among farmers has given more than 3,000 happy farmers.

The Program Model includes

• Conduct Training & Awareness programmes

• Propagating scientific farm practices on Nutrient, Disease & water management.

• Enrolling farmers into the Programme and providing on-field support for implementing right farm Practice.

• Regular interaction and monitoring of farm care and performance of crops.

• Leading to Increased farm yield and farm input optimization – Increase Farmer income.

 
 
Project Location:   Karnataka, Kerala, Tamil Nadu, Andhra Pradesh,
 
 

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