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CSR Project By:  Torrent Power Limited

Project Budget: INR 32.83 Cr


Project REACH

Project

Project REACH  (2020-21)

 
 
Project Sector  : Preventive Healthcare, Water and Sanitation
 
 
Implementing Partners:  Tornascent Care Institute
 
 

Project Description

 

Driven by the belief of Chairman Emeritus, Sudhir Mehta: ‘Children are the future of our nation and this future must be well preserved’, the flagship CSR programme of the Group REACH – Reach EAch CHild was initiated in the year 2016 under the aegis of Tornascent Care Institute, a section 8 company. REACH has three major pillars: (a) SHAISHAV (b) JATAN and (c) MUSKAN.
a) SHAISHAV – GRASSROOT INTERVENTIONS: Medical camps were conducted in 351 villages, which screen across SUGEN, Dahej and Indrad in Gujarat. Medical health check-ups and consequent follow up activities were carried out for children in the age group between six months and six years. Children identified with malnourishment were provided with therapeutic food, free of cost. To overcome the challenges of the children not consuming food due to monotony of taste, alternate diet biscuits called Mauji were introduced through in-house research, keeping the same energy and protein constituents. These biscuits also have longer shelf life and sustaining nutritional values. These biscuits were found palatable and had desired results and were also provided to severely as well as moderately malnourished children. Of the children under our care, 74% could overcome malnourishment. Free iron supplements were provided to anaemic children, who attended the programme and more than 90% were completely brought out of anaemia. Additionally, 73% of the children with specific/chronic ailment were provided with referral services after convincing their parents to avail medical intervention from trained consultants of reputed hospitals.
b) JATAN – GREENFIELD ACTIONS: In 2017, day care paediatric centres were established at locations; SUGEN, Dahej, Balasinor and Indrad, providing free specialist consultation, basic laboratory services and branded medicines to the underprivileged. These centres are closer to the beneficiaries especially in remote areas having inadequate healthcare facilities. During the pandemic, the services from these centres were stopped to avoid virus exposure, however, tele-consultation services were initiated at Dahej and SUGEN since September, 2020 to take care of community patients. As of March 31, 2021, 2,84,474 OPDs have been carried out across the centres. For treatment of routine ailments, people were hesitant to approach relevant medical experts and preferred to get treated by local untrained practitioners. This has been overcome by providing mobile medical services at their doorstep. During the pandemic, audio consultations were conducted across all four locations for spreading awareness on recommended food to increase immunity and general hygiene. In addition to camps, children in the age group till eighteen years were attended medically at paediatric centres unlike camps where age group was six months to six years.
c) MUSKAN: To help in developing increased confidence as well as self-esteem among adolescent girls, we have conducted mass awareness programmes on health and hygiene in 125 camp villages, covering more than 5,000 adolescent girls. Free sanitary pads are being provided on a monthly basis along with health and hygiene related information and counselling to gradually eradicate psychological and social taboos. The Group has been continuously focused on creating awareness to prevent the occurrence of the common diseases, which is a pre-requisite for sustainable health and hygiene. Challenges like ineffectiveness of the programme, sometimes due to clear verbal communication and/or low grasping, among others were reduced using electronic media such as text messages, whatsapp etc.

Driven by the belief of Chairman Emeritus, Sudhir Mehta: ‘Children are the future of our nation and this future must be well preserved’, the flagship CSR programme of the Group REACH – Reach EAch CHild was initiated in the year 2016 under the aegis of Tornascent Care Institute, a section 8 company. REACH has three major pillars: (a) SHAISHAV (b) JATAN and (c) MUSKAN.a) SHAISHAV – GRASSROOT INTERVENTIONS: Medical camps were conducted in 351 villages, which screen across SUGEN, Dahej and Indrad in Gujarat. Medical health check-ups and consequent follow up activities were carried out for children in the age group between six months and six years. Children identified with malnourishment were provided with therapeutic food, free of cost. To overcome the challenges of the children not consuming food due to monotony of taste, alternate diet biscuits called Mauji were introduced through in-house research, keeping the same energy and protein constituents. These biscuits also have longer shelf life and sustaining nutritional values. These biscuits were found palatable and had desired results and were also provided to severely as well as moderately malnourished children. Of the children under our care, 74% could overcome malnourishment. Free iron supplements were provided to anaemic children, who attended the programme and more than 90% were completely brought out of anaemia. Additionally, 73% of the children with specific/chronic ailment were provided with referral services after convincing their parents to avail medical intervention from trained consultants of reputed hospitals.b) JATAN – GREENFIELD ACTIONS: In 2017, day care paediatric centres were established at locations; SUGEN, Dahej, Balasinor and Indrad, providing free specialist consultation, basic laboratory services and branded medicines to the underprivileged. These centres are closer to the beneficiaries especially in remote areas having inadequate healthcare facilities. During the pandemic, the services from these centres were stopped to avoid virus exposure, however, tele-consultation services were initiated at Dahej and SUGEN since September, 2020 to take care of community patients. As of March 31, 2021, 2,84,474 OPDs have been carried out across the centres. For treatment of routine ailments, people were hesitant to approach relevant medical experts and preferred to get treated by local untrained practitioners. This has been overcome by providing mobile medical services at their doorstep. During the pandemic, audio consultations were conducted across all four locations for spreading awareness on recommended food to increase immunity and general hygiene. In addition to camps, children in the age group till eighteen years were attended medically at paediatric centres unlike camps where age group was six months to six years.c) MUSKAN: To help in developing increased confidence as well as self-esteem among adolescent girls, we have conducted mass awareness programmes on health and hygiene in 125 camp villages, covering more than 5,000 adolescent girls. Free sanitary pads are being provided on a monthly basis along with health and hygiene related information and counselling to gradually eradicate psychological and social taboos. The Group has been continuously focused on creating awareness to prevent the occurrence of the common diseases, which is a pre-requisite for sustainable health and hygiene. Challenges like ineffectiveness of the programme, sometimes due to clear verbal communication and/or low grasping, among others were reduced using electronic media such as text messages, whatsapp etc.

 

 
 
Project Location:   Surat, Bharuch, Mahisagar, Mehsana, Kheda, Gandhinagar district-Gujarat,
 
 

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