loading-image Promotion of Healthcare and sanitation & WOW Programme- CSR Projects India
 

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CSR Project By:  ITC Limited

Project Budget: INR 123.16 Cr


Project

Promotion of Healthcare and sanitation & WOW Programme  (2018-19)

 
 
Project Sector  : Preventive Healthcare, Water and Sanitation
 
 
Implementing Partners:  BAIF Development Research Foundation, Pratham Education Foundation, Ramkrishna Mission, Bandhan Konnagar, SEWA Bharat, Foundation for Ecological Security ,
 
 

Project Description

The Company continues to adopt a multi-pronged approach towards improving public health and hygiene. To promote a hygienic environment through the prevention of open defecation and to reduce the incidence of water-borne diseases, 4,443 Individual Household Toilets (IHHT) were constructed in 26 districts of 15 States in collaboration with the respective State Governments/ District sanitation departments. With this, a total of 35,916 IHHTs have been constructed so far in the Company’s catchment areas. Besides, 32 community toilets were constructed/renovated in Bihar, West Bengal and New Delhi during the year, taking the cumulative to 62. Along with sanitation infrastructure development, special focus was given to awareness campaigns to create demand and drive behavioral change. To make potable water available to local communities in three districts of Andhra Pradesh, Reverse Osmosis (RO) water purification plants were set up in villages with poor quality water. 26 new RO plants were established in 2018-19 taking the total to 127, which provides safe drinking water to over 150,000 rural people. The Company continued to enhance awareness on various health-related issues through a network of 415 women Village Health Champions (VHCs) who covered nearly 3.22 lakh women, adolescent girls, and school children during the year. The program is operational in seven districts of Uttar Pradesh and four districts of Madhya Pradesh. The VHCs conducted over 7,000 village meetings and participated in over 4,000 group events, apart from making door-to-door visits focusing on aspects like sanitation, menstrual and personal hygiene, family planning, diarrhea prevention, and nutrition. Through the Company’s ‘Swasth India Mission’, a combination of audio-visual aids, games and practical training was leveraged to encourage healthy hygiene habits. Nearly 19.2 lakh children from around 5,247schools in 60 cities in 12 states were covered during the year. Additionally, access to handwashing was enabled through the unique ‘ID Guard’ initiative to all the students covered in these 5,247 schools. Over 77,000 beneficiaries were covered under Mother and Child Health initiative aimed at improving the health nutrition status of women, adolescents and children in the catchments of a few of your Company’s factories with high maternal and infant mortality indices. This was achieved by strengthening institutional capacity, promoting greater convergence with existing government schemes and increasing access to basic services on maternal, child, and adolescent health, nutrition and child protection.

The Company’s waste recycling program, ‘WOW – Well-Being Out of Waste’, enables the creation of a clean and green environment and promotes sustainable livelihoods for waste collectors. The program continued to be executed in Coimbatore, Chennai, Bengaluru, Delhi, Muzaffarpur (Bihar), several districts of Telangana and Andhra Pradesh and now expanded to Mysuru and Chikmagalur districts during the year. The quantum of dry waste collected during the year was 51, 6 tonnes from 651 wards. The program has covered 89 lakh citizens, 48 lakh school children, and 2,000 corporates since its inception. It creates sustainable livelihoods for 14,745 waste collectors by facilitating an effective collection system in collaboration with municipal corporations. The intervention has also created over 178 social entrepreneurs who are involved in maximizing value capture from dry waste collected. In addition to WOW Programme, another program on solid waste management which deals with both dry and wet waste has spread to 15 districts of 10 States covering 2.12 lakh households and collected 12,608 tonnes of waste during the year. This program focuses on minimizing waste to landfill by managing waste at source. Home composting was practiced by 10,892 households. Under this program, in 2018-19, 8,462 tonnes of wet waste was composted 2,383 tonnes of dry waste recycled and only 14% of the total waste was sent to and fills.

 
 
Project Location:   East Godavari-Andhra Pradesh, Bengaluru-Karnataka, Chennai-Tamil Nadu, Kolkata-West Bengal, Ahmedabad-Gujarat,
 
 

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