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CSR Project By:  Hero Motocorp Ltd

Project Budget: INR 20.34 Cr


Road safety initiative

Project

Road safety initiative  (2018-19)

 
 
Project Sector  : Education, Employability and Livelihoods Enhancement
 
 
Implementing Partners:  Friends Union for energizing lives (FUEL), Magic Bus India Foundation, CRY, HPPI, Agastya International Foundation, Quota International, Nabet, American Indian Foundation(AIF), Setco Foundation, Richard King Mellon Foundation (RKMF),
 
 

Project Description

The Company manages 8 road safety parks across the country that undertake two-wheeler riding training for school and college students as well as the general public. About 200,000 people benefitted from these activities in the previous year taking the total to more than 500,000.

Road safety communities – Project ‘Catch Them Young’ (CTY): Created road safety clubs in over 1,150 schools, building a platform for constant engagement with children to sensitize them about road safety.

Awareness and behavioural change – Project ‘Be a Road Hero’: The project focuses on instilling pride in safety of driving and to be good samaritans, as well as to motivate and encourage others. As a part of an ongoing initiative, the Company created a community of over 27,500 through focused messaging. Minister for Road, Transport & Highways also shared a video message on the campaign’s website.

 
 
Project Location:   pan india-pan india,
 
 

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