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CSR Project By:  Sonata Software Limited

Project Budget: INR 1.22 Cr


Promoting Traditional arts, textile and handicrafts

Project

Promoting Traditional arts, textile and handicrafts  (2018-19)

 
 
Project Sector  : Heritage conservation, Promoting Art, Craft and Culture, Public Libraries
 
 
Implementing Partners:  Direct Implementation
 
 

Project Description

India’s rich heritage of arts, textiles and handicrafts is well recognized. Likewise well identified is the fact that the custodians of our heritage - artisans, weavers and craftspeople find it progressively difficult to earn sustained livelihoods due to lack of access to markets, resources, customer trends and preferences. Sonata supports organizations that work towards cultivating the livelihoods of traditional craftspeople and by extension, help preserve and sustain our crafts heritage.

Sonata has aided Chitrika to digitally transform its existing website into a responsive website. This website will help artisans to co-create sustainable and successful business enterprises that are owned and operated by the artisans themselves. With direct access to the Customers and producers, the Artisans can directly interact with the market and grow their collectives to mutually benefit both the producer and the consumer, thus helping them stay relevant and resulting in increased realizations for their products.

Sonata has designed a customer facing platform that allows weavers from The Handloom School to showcase their design collections to prospective customers. The platform also enables weavers to receive orders and customization requests with regard to colors, design themes and yardage. This platform is helping foster a new generation of weavers who can use their design skills and business acumen to create marketable products that also carry forward India’s handloom tradition and heritage. We believe that Sonata’s technology enabled marketplace will help these skilled and trained weavers to enhance their earnings through a wider and deeper connect and dialogue with their customers and prospects.

 
 
Project Location:   Bangalore-Karnataka , Hyderabad-Telangana , Koppal-Karnataka , Maheshwar-Madhya Pradesh ,
 
 

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