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CSR Project By:  Hindustan Unilever Limited (HUL)

Project Budget: INR 47.81 Cr


Swachh Aadat Swachh Bharat

Project

Swachh Aadat Swachh Bharat  (2018-19)

 
 
Project Sector  : Preventive Healthcare, Water and Sanitation
 
 
Implementing Partners:  Direct Implementation
 
 

Project Description

‘Swachh Aadat, Swachh Bharat’ (SASB) programme is in line with the Government of India’s Swachh Bharat Abhiyan (Clean India Mission) to promote good health and hygiene practices. In 2018, the programme continued to promote good health and hygiene practices by stressing the need to adopt three clean habits (‘Swachh Aadat’) of washing hands five times a day, using a toilet for defecation and adopting safe drinking water practices.

A part of SASB, Swachhata Doot is a volunteering programme that enables any person to become a change agent in his / her community. During 2018, through more than 2,000 employees working at the Company’s factories, they reached out to six million people through this programme. Till date 13.5 million people have been reached through the Swachhata Doot programme.

The Company also contributes to the Chief Minister of Maharashtra’s Village Social Transformation Mission (VSTM). In this regard, it has also created Swachhata Curriculum that teaches students the importance of adopting three clean habits - washing hands with soap, safe drinking water practices and using clean toilets over a 21-day period. The Community Hygiene Centre – Suvidha is another important project by Company that contributes to SASB. ‘Suvidha’ is a first-of-its-kind urban water, hygiene and sanitation community centre in one of the largest slums in Mumbai. The community centre provides drinking water, sanitation, handwashing, shower facilities and laundry services at an affordable cost. In December 2018, Company launched the campaign, ‘Start a little good’ to urge consumers to take small actions in the areas of water conservation, plastic waste management, and teaching good hygiene habits. The campaign has reached out to 1.1 million people by end of March 2019.

 
 
Project Location:   pan india-pan india,
 
 

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