loading-image Swachh Aadat Swachh Bharat- CSR Projects India
 

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CSR Project By:  Hindustan Unilever Limited (HUL)

Project Budget: INR 30.48 Cr


Swachh Aadat Swachh Bharat

Project

Swachh Aadat Swachh Bharat  (2017-18)

 
 
Project Sector  : Preventive Healthcare, Water and Sanitation
 
 
Implementing Partners:  Municipal Corporation of Greater Mumbai , Pratha Samajik Sanstha ,
 
 

Project Description

The ‘Swachh Aadat, Swachh Bharat’ (SASB) programme is in line with the Government of India’s Swachh Bharat Abhiyan (Clean India Mission) to promote good health and hygiene practices. In 2017, the programme continued to promote good health and hygiene practices by stressing the need to adopt three clean habits (‘Swachh Aadat’) of washing hands five times a day, using a toilet for defecation and adopting safe drinking water practices. To spread awareness of the three clean habits, ‘A Playing Billion’ campaign film was launched that highlighted how kids miss out on the simple joys of childhood due to repeated illness and urged people to adopt the three simple hygiene habits. The campaign has received 89 million 'YouTube' views.

A part of SASB, Swachhta Doot is a volunteering programme that enables any person to become a change agent in his / her community. It is a mobile-led WASH communication model to help create awareness on the three clean habits in communities. Till date, Company has reached 7.5 million people through this programme. In 2017 alone, 4.5 million people have been reached.

The Community Hygiene Centre – Suvidha Centre – is another important project by the Company to contribute to SASB. 'Suvidha' is a first-of-its-kind urban water, hygiene and sanitation community centre in Azad Nagar, Ghatkopar, one of the largest slums in Mumbai. The community centre provides drinking water, sanitation, hand washing, shower facilities and laundry services at an affordable cost. The centre uses circular economy principles to reduce water use. The centre was built in partnership with the Municipal Corporation of Greater Mumbai and Pratha Samajik Sanstha, a community-based organisation.

 
 
Project Location:   pan india-pan india,
 
 

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