The company has contributed some amount of money for protection of national heritage and promoting arts and culture.

Samvaad: The annual tribal conclave, Samvaad, offers a platform for indigenous communities from India and abroad to discuss critical issues and showcase their heritage. Each year, Samvaad focuses on a specific theme centred around an area of interest for tribal communities. Samvaad also reaches out to a wider audience among tribal communities through Regional Samvaad events organised in tribal pockets across India. All events in Samvaad are attended by luminaries of national and international stature who have worked on aspects of tribal and social development.

Samvaad 2017 focussed on instilling leadership in tribal youth and was attended by many distinguished personalities working on development issues, including a Nobel Laureate. Samvaad 2017 drew over 1,200 delegates representing tribal communities from India and abroad, with a first ever international flavour, with representatives of tribes from Australia, Canada, Kenya and Zimbabwe. More than 400 tribal youth representing 103 tribes from 22 states went through a structured leadership programme during Samvaad 2017 that encouraged them to take leadership roles within their communities – these included around 100 youth engaged through a specially designed Tribal Leadership Programme earlier in 2017.