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A list of 10 big CSR projects in skills development in India (FY 2016-17)

By CSRBOX On 19 March 2018
 A list of 10 big CSR projects in skills development in India (FY 2016-17)

Corporate Social Responsibility (CSR) is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.

In the present Indian scenario, skilling is emerging as an important agenda towards developing the nation. With the rapid growth in every sector, there has emerged the need for skilled manpower to accelerate the development process. Therefore, to fulfill the growing demand for skilled workforce and boost the economy, the CSR wings of corporate entities are coming up to skill the youth, through direct involvement or collaboration with the non-profits.

In due course of the article, an overview of 10 big projects in CSR, with the largest skill development initiatives focusing on development of skill sets of the youth particularly are mentioned, providing a glimpse of skill development scenario in India.

1. Larsen and Toubro Limited

The company is a major technology, engineering, construction, manufacturing and financial services conglomerate, with global operations. L&T addresses critical needs in key sectors - Hydrocarbon, Infrastructure, Power, Process Industries, and Defence - for customers in over 30 countries around the world.

Overall CSR Spent in Skill Development: 37.33 cr.

CSR spent on the project: 35.71 cr.

Location: Andhra Pradesh(Hyderabad), Gujarat (Ahmedabad), Maharashtra (Panvel), Karnataka(Bangalore) ,Orissa (Cuttuck), Tamil Nadu (Kanchipuram, Pulicat), Delhi (Pilkhuwa), West Bengal (Srirampore).

Target Beneficiaries: Youth between age group of 18-35 years.

Skill Set:  The Company Implements its skill development program by establishing Construction Skill Training Institutes.

      Picture Courtesy: L&T Construction & Training Institute

L&T Ltd has set up eight Construction Skills Training Institutes (CSTIs) running across the country to contribute to the demand for quality craftsmanship in construction. The CSTI provide formal, free vocational training in construction skills for the largely unorganized workforce in the sector. The youth, especially the school dropouts and illiterate are taught skills like bar-bending, formwork carpentry, masonry, scaffolding, and welding. A stipend, hostel facility and Certificate of Proficiency on completion are given to the participants to add incentive to complete the course. The short courses – ranging from three to six months – transform the once unemployable youth into certified, skilled, self-reliant young men, ready to join the workforce and support themselves and their families.

Impact: The CSTIs has made 7000 youths from underprivileged background employable through the initiative.

2. HDFC Bank Limited

HDFC is a leading provider of Housing Finance in India.

Over all CSR Spent in Skill Development: 18.40 cr.

CSR spent for the project: 18.40 cr.

Location: Pan India.

Target Beneficiaries: Youth between age group of 18-35 years.

Skill Set: The Company implements its programs through their implementation partners.
                                                                Picture Courtesy: HDFC Bank

The company, in order to enhance livelihood and impart Skills Training, believes in creating a sustainable community. The bank strongly feels that people must have a steady source of income, which contributes to a thriving economy. The Bank provides skills training and development to enable beneficiaries to earn a living, with a special focus on women and youth. It addresses the need for multiple projects ranging from competency-based skill-oriented training and placement, capacity building, promoting entrepreneurial activities and up-skilling for agricultural and allied practices. The initiatives are tailor-made programs that focus on addressing the specific needs of a community.

Impact: Nearly 16,000 individuals have benefited from the Bank’s efforts in skills-based training. It has supported more than 1,100 individuals to become entrepreneurs. One of the projects to provide job-based skills training in Uttar Pradesh has benefitted more than 5,000 individuals.

3. ICICI Prudential Life Insurance Company

ICICI Prudential Life Insurance Company Ltd. (ICICI Prudential Life) is a joint venture between ICICI Bank Ltd., one of India's largest private sector banks, and Prudential Corporation Holdings Limited.

ICICI Prudential Life began its operations in fiscal year 2001 and has consistently been the market leader* amongst private players in the Indian life insurance sector.

Over all CSR Spent in Skill Development: 17.03 cr.

CSR spent for the project: 17.03 cr.

Location: Pan- India.

Target Beneficiaries: Youth between age group of 18-35 years with special focus on women.

Skill Set: The Company implements its skills training program through ICICI Academy for Skills.

Picture Courtesy: ICICI Foundation

The main focus of the company’s initiative is to create sustainable livelihood opportunities for underprivileged youth. The Skill Academy offers 12 weeks' occupational skill-building programs in which the focus is on providing industry-relevant practical training on a pro-bono basis, to make the youth employable. There are 24 training centers across the country. It also offers add-on training such as communications, financial literacy, and skills to adapt to an organized working environment.

Impact: Over 64,000 youths have completed training with 100% placement. In the year 2017, more than 28,000 youths have been trained and placed with women representation across the centers at 41%. ICICI Academy has tied up with over 800 industry partners to provide employment opportunities to the trained youth.

4. NHPC Ltd

NHPC Limited, a Govt. of India Enterprise, was incorporated in the year 1975 with an objective to plan, promote and organize an integrated and efficient development of hydroelectric power in all aspects. In the later years, it expanded its objectives to include development of power in all its aspects through conventional and non-conventional sources in India and abroad.

Over all CSR Spent in Skill Development: 16.97cr.

CSR spent for the project: 16.78 cr.

Target Beneficiaries: Youth between age group of 18-35 years.

Skill Set: The Company implements its skill development programs through adoption of ITI’s.

Picture Courtesy: NHPC Limited

Location:  Himachal Pradesh(Bilaspur), West Bengal (Darjeeling ), Arunachal  Pradesh (Reasi, Baramula, Kishtwar ) ,Jammu & Kashmir(Leh, Srinagar) ,Himachal Pradesh(Kullu, Chamba, Mandi), Sikkim(Rangit).

The Company leads from the front when it comes to imparting education and skill development, especially to the poor and underprivileged sections of the society. Various Skill Development and Vocational Training Programs confirming to NSQF (National Skill Qualification Framework) have been initiated to improve quality of life of people living in the surrounding areas of various Projects/Power Stations. NHPC has also made a contribution towards setting up of Engineering Colleges at Bilaspur (HP) and at Takdah, Darjeeling (WB). A total of thirteen ITIs have been through Public Private Partnership (PPP)/ Vocational Training Improvement Program/ Centre of Excellence Scheme (COE).

Impact: The project has helped in bringing positive change in the lives of the beneficiaries.

5. Idea Cellular

The company actively contributes to the social and economic development of the communities in which they operate. In doing so, they build a better and sustainable way of life for the weaker sections of the society, thus raising the country’s human development index.

Over all CSR Spent in Skill Development: 16.00 cr.

CSR spent for the project: 16.00cr.

Location:  Chattisgarh (Raipur), Maharashtra(Nagpur), Madhya Pradesh (Bhopal) ,Uttar Pradesh(Kanpur), Gujarat (Baroda), Rajasthan (Udaipur).

Target Beneficiaries: Youth between age group of 18-30 years.

Skill Set: The Company initiates its skill development programs by establishing Vocational Education and Training centers through their implementing partner.

Picture Courtesy: Idea Cellular

They are operating Vocational Education and Training (VET) centers, operating in 6 States, imparting livelihood Education training to youngsters in the age group of 18 to 30 years, who have dropped out from college or completed their Board level education. They are trained in sustainable and marketable skills for securing employment. The key activities include setting up a vocational center, identification of youth, imparting training, placement etc.

Under the initiative, 10 training programs with six Technical Service is conducted, namely, Household Electrician, Hardware & Mobile Technician, Field Technician CD & WG, Salon Executive, Tailoring, Logistics Operations Executive and four Service Sector Programs; Retail Stores Exec, BFSI Executive, Hospitality Executive and OA/DEO are provided to the candidates.

Impact: The project reaches out to 1800 youngsters in 6 States. The key activities include setting up a vocational center, identification of youth, imparting training, placement etc.

6. Oil India Ltd.

The company is a premier Indian National Oil Company engaged in the business of exploration, development and production of crude oil and natural gas, transportation of crude oil and production of LPG. It is fully committed to safety, health and environment and is a responsible corporate citizen deeply committed to socio-economic development in its areas of operations.

Over all CSR Spent in Skill Development: 12.58 cr.

CSR spent for the project: 12.07 cr.

Location: Assam ( Tinsukia, Dibrugarh, Sivsagar)

Target Beneficiaries: Unemployed Youth between age group of 18-35 years.

Skill Set: The company implements its skill development progras through MoU with IL&FS Education & Technology Services (New Delhi), Construction Industry Development Council (New Delhi), Indian Institute of Entrepreneurship (Guwahati), Pragati Edutech (Guwahati), Gyanjyoti Foundation (Guwahati), Gram Tarang (Guwahati) and Downtown Hospital (Guwahati).

Picture Courtesy: Oil India

The company provides sustainable employment opportunities, through its projects to the unemployed youths from OIL operational areas through various industry relevant placement linked skill training and capacity building programs.  It offers Short-term courses/trades such as construction industry (plumbing, masonry, carpentry, welding, etc.) housekeeping & hospitality, food & beverages, electrician, sewing machine operator, BPO/Voice calling, general duty assistant, etc. certified by NSDC, Govt. of India.

The project is implemented through MoUs with IL&FS Education & Technology Services (New Delhi), Construction Industry Development Council (New Delhi), Indian Institute of Entrepreneurship (Guwahati), Pragati Edutech (Guwahati), Gyanjyoti Foundation (Guwahati), Gram Tarang (Guwahati) and Downtown Hospital (Guwahati).

Impact: Since the launch of the project in 2013-14 till 2016-17, a total of 8,560 candidates have been successfully trained and 6,669 have been placed in various industries across the country (placement percentage 78%). Further, entrepreneurship education programs for students and teachers of schools and colleges were conducted under the project benefitting 4290 participants

7. Maruti Suzuki India Limited

The CSR programs of the company help to tackle social issues at both local and national level in order to develop scalable, impactful and sustainable social programs that leave a visible impact on the future generations.

Over all CSR Spent in Skill Development: 34.78 cr.

CSR spent for the project: 11.76 cr.

Location: Pan- India Target Beneficiaries: Unemployed Youth between age group of 18-35 years.

Skill Set: The Company implements its skill development programs by adopting and upgrading ITI’s.

Picture Courtesy: Business World

The Company invited a Japanese expert through a Japan-based Human Resources and Industry Development Association (HIDA) to train teachers/students on latest technologies for a period of two weeks at ITI Pusa, Delhi. Students were imparted training on global best practices in vehicle service and repair and latest automobile technologies along with training in soft skills like discipline, punctuality, cleanliness, safety, and quality in the field of service. Maruti Suzuki is already working with 141 ITIs across India.

Impact: A total of 144 students, studying the Maruti Suzuki training module has been employed by Maruti Suzuki dealers in all. Since the students were trained on modern and relevant tools and machinery, they were able to contribute to their employer's benefit from an early stage.

8. JSW Steel Ltd.

The Company has partnered the country in the journey to self-reliance, by embracing sustainability, adopting cutting-edge technology and having innovation and R&D initiatives in line with the culture. 

Over all CSR Spent in Skill Development: 11.51 cr.

CSR spent for the project: 11.51 cr.

Location: TamilNadu (Vijaynagar), Maharashtra (Vasind, Dolvi, Kamleshwar), Uttarakhand (Tarapur)

Target Beneficiaries: Unemployed Youth between age group of 18-35 years

Skill Set: The Company has implemented its programs through ISO certified rural BPO’s.

Picture Courtesy: JSW Foundation

The company has designed the CSR initiatives in line with the ‘Kushal Bharat Kaushal Bharat’ vision of Honorable Prime Minister, with a vision of skilling 2 Lakh people over five years.

Impact: Till date, 6000 people have been already skilled through an ISO certified rural BPO and nearly 280 women have started enjoying financial empowerment and have become instrumental in motivating others.

9. Hindustan Petroleum Corporation Limited

The company is a Government of India Enterprise with a Navratna Status, and a Forbes 2000 and Global Fortune 500 company. It had originally been incorporated as a company under the Indian Companies Act 1913.

Over all CSR Spent in Skill Development: 11.48 cr.

CSR spent for the project: 11.48 cr.

Location: Andhra Pradesh(Visakhapatnam, Vijayawada),Chattisgarh( Jajpur), Gujarat(Vadodra), Haryana( Fatehabad, Gurugram),Himachal Pradesh(Sirmaur),Jammu and Kashmir(Jammu, Srinagar, Baramulla), Jharkhand(Dumka, Gumla, Simdega, West Singhbhum, Palamu, Jamshedpur, Ranchi Hazaribagh), Karnataka(Belgaum), Kerala(Kochi),Madhya Pradesh( Chhindwara, Shivpuri, Indore, Maharashtra(Mumbai, Nagpur, Pune, Nashik),Delhi, Odisha(Jagatsinghpur, Bhubaneshwar),Punjab(Bhatinda), Tamil Nadu(Thiruvallur), Telangana(Hyderabad), Uttar Pradesh(Amroha, Varanasi),West Bengal(Purulia, Cooch-Behar).

Target Beneficiaries: Marginalized Youth.

Skill Set: The Company implements its Skill Development project ‘Swavalamban’ through implementing partners.

Picture Courtesy: Hindustan Petroleum

The company strongly believes that different locations have different and diverse labor demands and needs depending on the opportunities like infrastructure and industries available in these locations. It is in line with the demand based needs, diverse training skills like electrical, welding, hospitality; driving, tailoring, beautician course, etc. are identified and imparted to underprivileged youth in these areas through the ‘Swavalamban’ program. The module also provides other capacity building and soft skills required for the youth to sustain their employment and earn a livelihood for themselves and their family.

Impact: the project has increased access to professional training for candidates from underprivileged social and economic backgrounds. It has helped the aspirants to access opportunities of new job/self-employment opportunities and career paths economic improving empowerment of candidates and their families it also helped in bridging of the gap between local industry demand and supply of skilled candidates.

10.A. Mahindra and Mahindra Finance Limited

As a socially responsible citizen, the Company has undertaken Corporate Social Responsibility (CSR) activities since 2006. Through their activities, they constantly touch the lives of the underprivileged communities across the country, in and around the areas of operation.

Over all CSR Spent in Skill Development: 10.6 cr.

CSR spent for the project: 12.26 cr.

Location: Maharashtra (Pune), Tamil Nadu (Chennai), Bihar (Patna).

Target Beneficiaries: Youth from the disadvantaged section of the society between age group 18-25 years.

Skill Set: The Company implements its project through KC Mahindra Educational Trust under Mahindra Pride School.

The project has helped in empowering socially & economically disadvantaged youth by providing intensive training in ITES, Retail, and Hospitality in Mahindra Pride Schools. There are eight Mahindra Pride Schools (MPS) across the country and are meant exclusively for youth (18-25 years) from socially disadvantaged sections offering equal opportunity for men and women, with a focus on rural youth. It is non-residential and offers various alternative livelihood options to the students free of cost. Students are then assigned suitable courses depending on their personality, aptitude, and interest, which are judged through intensive written tests and personal interaction at the time of admission itself.

Impact: It has successfully placed 25,092 students from socially disadvantaged communities after receiving training in one of the three areas of Hospitality Craft, Information Technology Enabled Services (ITES - for BPOs & KPOs) and Retail Customer Relationship Management. The job placement record across batches continues to be 100% across the eight locations.

10 .B. BOSCH
India Ltd

The Company operates in the manufacturing and trading of automotive products. It aims at securing sustainability by protecting environment for the future generations. It is committed to make renewable energy more affordable and   ensure safer, cleaner and economical mobility by developing eco-friendly products across the board.

Over all CSR Spent in Skill Development: 8.06 cr.

CSR spent for the project: 8.06 cr.

Location:  Pan India.

Target beneficiaries: BOSCH India Ltd. reaches out to school dropout youth from underprivileged backgrounds that are between the ages of 18 and 25, and not in education, employment or training.

Skill Set: The Company implements its program through PPP model and adopting ITI’s which serves as BRIDGE Training centers.

Picture Courtesy: BOSCH

The company has designed the ‘BRIDGE’ which is a pioneering Bosch CSR program that helps in fulfilling the growing need for skilled manpower across sectors in India.

It is a 3-month short-term program that has been designed and developed by Bosch with focus on employability and life skills and delivered by Bosch through BRIDGE Centers across India. The objective of the program is to utilize Bosch’s already established skills development competence to deliver a unique vocational training model for making underprivileged children employable, thereby providing a pool of high quality skilled manpower, mainly to the services industry.

Impact:  The program has trained more than 4,500 students (school dropout youth) who received 100% job placement offers.

Tag : Skill Development CSR CSR Impacts CSR Partnerships India CSR CSR in India

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