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BookASmile Spreads Cheer This Christmas with ‘Santas in PPEs’ through its campaign LoveBoostsHealth

By BookASmile On 23 December 2020
BookASmile Spreads Cheer This Christmas with ‘Santas in PPEs’ through its campaign LoveBoostsHealth

In a year that has been fraught with challenges abound - health, economic, personal loss and more, spreading happiness and cheer has been more valuable than ever before. Lending a hand to front line health workers, tirelessly working to boost the morale and health of millions of Indians through these extraordinary times, BookASmile the charity initiative of BookMyShow, India’s leading entertainment destination has taken a step to support them and spread cheer through its latest campaign for Christmas #LoveBoostsHealth.


The #LoveBoostsHealth campaign which has been rolled out as a film features doctors and their medical teams surprising young and old patients by arriving as ‘Santas in PPE’ kits while their able team comes dressed as ‘Elves in PPEs’ discharging their duties, handing over not just medicines for the day but also some gifts, a whole lot of love and festive cheer.


The film that has been conceptualised and executed by BookMyShow and shot to capture events as they unfold in real time in a city-based hospital, captures children and old patients’ surprise and joy over the #LoveBoostsHealth initiative, reinforcing the extent of impact, some kindness, positivity and a giving heart can have when it comes to health for all of us and especially those that remain in medical care centres.

The film is the latest amongst a host of initiatives that BookASmile has lent support and contributed to during this year impacting over 2,36,000 lives across India.


Commenting on the campaign, Farzana Cama Balpande, Head – BookASmile said, “The pandemic has been a black swan event and a life-altering experience like none other, having brought several challenges and adversities to so many of us. But it has most definitely made us realise the importance of valuing the small things that bring comfort, happiness and spread smiles, not just on our faces but to those who may not be as lucky as us. BookASmile’s latest Christmas campaign is a special tribute to our frontline heroes to recognise their role in saving millions of lives everyday while risking their own but also to remember that love and happiness can be a booster to health like no other medicine can. At BookASmile, we stand united with the frontline workers, those impacted by this health crisis and the underprivileged and committed to play our part to deliver smiles.”

BookASmile was at the helm of the much-needed essentials drive for frontline workers through this pandemic-induced lockdown while also strengthening efforts to support special causes to enrich the lives of the less fortunate through ‘Experiences & Enjoyment’. Through its continuous efforts, BookASmile spread smiles to over 2,36,000 beneficiaries, closely working with more than 40 NGOs, social and municipal bodies to positively impact lives through the ‘Power of One’.


The pandemic crippled the entertainment industry completely, adversely impacting millions of workers dependent on the industry for their survival. BookASmile worked incessantly towards supporting the artist community by providing essential supplies through the Artist for Artist initiative, livelihood assistance for artists at the Rambo Circus, live industry performance workers from Anahad, and also supporting coaches and on-ground staff at YUWA, Project Khel. 


Additionally, the platform held fundraiser campaigns for Covid-19 relief, prioritised ration and food for frontline workers and focused on health and animal care through various initiatives.

BookASmile also continued spreading smiles through ‘entertainment and enjoyment’ supported by employees of BookMyShow who volunteered to celebrate special days with the underprivileged, spreading festive cheer and organised events like ‘Life is a Circus’, ‘Gappu & Bobo’ to create fun and meaningful experiences.


Watch BookASmile’s Christmas campaign film #LoveBoostsHealth here-



About BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt Ltd, is India's leading entertainment destination and the one-stop shop for every out-of-home entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more, all accomplished at par with global standards.


BookMyShow has also built India’s largest organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from investors including TPG Growth, Stripes Group, SAIF Partners, Accel and Network18, BookMyShow is invested in providing the best user experience, whether on ground or online. Demonstrating category leadership, BookMyShow has grown beyond India with operations in Dubai, Indonesia, Sri Lanka and Singapore amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Fantain, Masti Tickets, Townscript and Burrp amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which provides entertainment experiences to the underprivileged. For more information, please visit www.bookmyshow.com

Tag : PPE Healthcare

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