loading-image Google For Non-Profits And Google Ad Grant For Indian NGOs To Engage More Donors- CSRBOX

Google For Non-Profits And Google Ad Grant For Indian NGOs To Engage More Donors

By NGOBOX & CSRBOX On 15 January 2019
Google For Non-Profits And Google Ad Grant For Indian NGOs To Engage More Donors

With the current social situation in the world plagued by poverty, conflicts, hunger and rising inequality, nonprofits are on their feet to address these issues and expand its work across various regions to make the maximum impact. Technology is a powerful enabler for social change and its role cannot be ignored in the present century. For the nonprofits to make greater impact and effect in their social cause, the Google for Nonprofits program stands as one of the best options.

The Google for Nonprofits program is a lucrative opportunity that provides eligible organizations a social platform to spread its work and garner more support through aid and partnerships. It offers access to Google products and tools that can help nonprofits find new donors and volunteers, work more efficiently, and get supporters to take action. It is a free program where Google gives away their premium services at no cost and gives access to a collection of its finest applications that might otherwise be too expensive for non profit organizations.

This program is yet to reach to all countries in the world but India has been lucky in this matter.

Google Tools

Using the features of Google technology in this program, one can make their work easier, create intensive and visible impact and extend its reach. A collection of premium Google applications are being offered in this program free of cost to the organizations that meet the eligibility criteria.

In India, the first four features are being offered in the program which this article mentions in details.  

Eligibility Criteria

To avail the free services in the Google for Nonprofits Program, organizations should come under the following eligibility criteria in India:

  • Must be registered as a charitable, non-profit organization.
  • Must be currently registered with BigTech, TechSoup Global's regional arm. TechSoup is a non-profit that provides other nonprofits and library with technology that empowers them to fulfil their missions and serve their communities.
  • Must be registered societies, trusts, or Section 8 (formerly Section 25) companies; and hold a valid registration under the Foreign Contribution Regulations Act (FCRA).

In addition, the organizations that do not fulfil the criteria and hence cannot avail the services are:

  • Governmental entity or organization
  • Hospital or health care organization
  • School, academic institution, or university (philanthropic arms of educational organizations are eligible). For information about Google's programs for educational institutions, please visit Google for Education.

The Products Available for Indian NGOs

In India, the Google for Nonprofits program is yet to be explored fruitfully by the non-profit organizations. This report hopes to make the NGOs aware of the program and utilize it for their and the greater community’s benefits.


In India, NASSCOM Foundation is the local partner of the TechSoup Stock donations program in India, and forms part of the global TechSoup Technology Donation Program, through which a group of corporate donors provide technology product donations to charitable non-profit and nongovernmental organisations around the world. Its vision is to leverage Information and Communication Technologies (ICT) for empowering and transforming the lives of the underserved and promote social development. NASSCOM Foundation's BigTech program endeavours to build the capacities of the non profit sector.

Benefits of Available Applications:

G Suit for Nonprofits is the most widely constructive application that allows effective management of one’s organizations, especially when the work is divided between office and field or the organization has regional or national branches. It helps for more efficient collaboration with the set of safe, integrated applications such as Gmail, Docs, Drive, Calendar and Hangouts Meet. The feature has various up gradations but in the Nonprofits Program, it offers the G Suite Basic for free.  It includes unlimited Gmail accounts that ends in one’s domain, 30GB of storage on Gmail and Google Drive, a cloud-based document-sharing and creation tool, along with 24/7 support for any technical issues that may be encountered by the nonprofits with these features and admin access over all the organization’s accounts.

Google Ad Grants is the most influential application that offers $10,000 USD worth of free ads every month for the online advertising of the organizations and provides them access to tools to help build effective campaigns that can display on Google Search when people look for information related to the nonprofit. This creates opportunity to recruit more volunteers, catch attention of more donors to attract more funding and share impact stories globally. By increasing the frequency of appearance of one’s ad, it increases the visibility of the organization and the probability of its work being noticed across various platforms, thus increasing the success rate of the organizations.

Tag : NonProfits Ad Grants Ad Grants NGO

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